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PAYSAFE VS PAYONEER - Which is the Better Buy?

Paysafe is about to merge w/ BFT, hopefully sometime this quarter and as most of you know, it is a digital payments company. Payoneer, is rumored to be possibly merging w/ FTOC and also is a digital payments company.
So why are digital payments a big deal? Well, digital payments are expected to impact 80% of existing banking revenue and be a $7.6 TRILLION industry by 2024. Furthermore, it is expected that current digital payment companies including both Paysafe and Payoneer will experience double digit annual growth over the next 10 years. Or more specifically, a CAGR of 14.2% as a sector.
But there are already big names like SQ & PYPL, why would I want to buy into Paysafe or Payoneer? The answer is simple. The rate at which digital payments are expanding, there is almost infinite growth for companies who can position themselves by having a niche or corner markets in other countries. And when investing you are looking for both growth and scale.
Paysafe currently specializes in payment processing, API, Online payments, gambling payments, Dig Payment Interation w/ Business, Receipts and managing them, fraud detection, automated billing, multiple currency support, mobile payments and currency conversion.
Payoneer currently specializes in Single & Mass Payments, Partner Networking, Receiving Payments, Multi-Currency Support & Integrated Payment systems, digital marketing, ecommerce.
Paysafe acquires revenue based on a sliding scale or a high volume client rate. Where as Payoneer operates on a flat fee percentage.
Paysafe is expected to have $1.5 billion in revenue this year while Payoneer is expected to have around $300 million. Paysafe is obviously the bigger company, so we should skip investing in Payoneer, right? Not soo fast, just because they are currently smaller now, doesn't mean they won't be a billion dollar revenue producing company in 5 years. And that means lots of growth in both valuation and market cap, meaning, your stock price erupts with the growth.
Payoneer and Paysafe both have big name clients. Too many to list, but Payoneer supports Amazon, Google, Adobe and AirBNB. Paysafe has clients such as Playstation, Steam, Skype & Facebook. So both have big name clients and names paying the bills currently.
So which one should you buy? While Payoneer is a strong and a growing international player who is rapidly expanding in India, Japan, Phillipines, South Korea and the UK and although a much smaller company, it has some big name customers. Also note that Payoneer has tripled its revenue over the last 5 years. And on the other hand, Paysafe too has solid customers, much greater revenue and it too is positioned to grow quickly in the digital payments world.
Well, the answer seems simple. BFT is the safer bet and is about to close their reverse merger any day now. It's selling for a bit over $15 right now while FTOC is at a bit under $12. Both are based on a NAV of $10. On the other hand, for those of you comfortable with risk, buying FTOC on speculation before the DA/LOI are signed and announced could very likely result in you making $2-$4 share on the announcement alone.
Another thing to consider as well, is that BFT offers one of the largest gambling wallets in the world. Why is that important? Well, lots of states and govt's are feeling the effects of C-19 on their coffers from the lack of tax dollars and are either rolling back regulation or writing in new regulations so they can benefit from gambling tax dollars. I expect that to greatly expand Paysafes revenues and profitability as gambling carries higher fees than traditional services.
I do feel that both PayoneeFTOC & BFT/Paysafe will continue to expand rapidly, most likely dwarfing the anticipated 14.2% CAGR and that they have a strong chance of tripling in size AGAIN over the next 5 years as digital payments snowball.
So bottom line, digital payments are in the golden age of expansion and both of these companies are poised to enjoy their share of that expansion and while neither company seems to be knocking the others bottom out w/ a Donkey Punch, Paysafe is the larger of the two. BFT/Paysafe seems like a sure thing, while FTOC/Payoneer is the riskier play until the DA/LOI are signed. But as usual, with greater risk, comes greater reward.
Disclosure: I am long on both BFT/Paysafe & FTOC/Payoneer.
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Not your parents PLAYBOY: How Playboy is reinventing themselves and why you should Invest $MCAC

I know what you're already thinking. Playboy is a dead porn brand that publishes a magazine and doesn't appeal to millennials or gen z right?
Wrong.
Leadership
Let's start with Ben Kohn, the CEO. Kohn has worked in private equity for 25 years and started a firm called Rizvi Travers which invested in pre IPO tech companies. They were the largest investor when Twitter went public and invested in Facebook, Snapchat, Square, SpaceX, Instacart, and Uber.
In 2011, Kohn partnered with Hugh Hefner and took Playboy private. Kohn became the CEO in 2017 with the goal of revitalizing one of the largest, most recognizable brands in the world. Since becoming CEO, Kohn has been shutting down most of the legacy business and most recently discontinued producing a domestic magazine. He's focused most of his attention so far on growing the high margin licensing business and direct to consumer business, transforming Playboy into a consumer lifestyle brand focusing on 4 categories:
Kohn is also placing a strong emphasis on appealing to women and young people, something that Playboy had never done in the past. Over the last 3 years, the female audience has grown by 70% and 90% of their audience today is under the age of 40. Out of the total e-commerce sales, 40% of customers are women.
Financials
Playboy is already a profitable business. They have a highly efficient, high margin business model that accelerates with growth.
For the first 9 months of 2020, Playboy grew revenue by 78% from 57 million to 101 million and grew adjusted ebitda 129% from 9.5 million to 22 million. For 2021, they reaffirmed guidance of 167 million of revenue and 40 million dollars of ebitda. By 2025, Playboy is conservatively projecting 296 million of revenue and 140 million in ebitda, but expects it to be much greater. It's also important to note that they have over 400 million of forward booked minimum guaranteed cash flow, but they only recognize 67 million of that today, so the actual revenue numbers are much higher.
Playboy's business is monetized in two primary ways, licensing and direct to consumer. Licensing is a key part of the revenue stream and they anticipate it more than doubling moving forward. However, Playboy is extremely excited about its growing direct to consumer business as well which I will dive into in the next section.
Growth
Playboy has huge growth opportunities in each of their 4 product categories. First I want to point out that Playboy is HUGE in China and it's growing rapidly in India. In China, Playboy is one of the leading men's apparel brands with over 2500 brick and mortar stores and over 1000 e-commerce stores. Playboy sells products in over 180 countries and is the 17th most licensed brand in the world.
Style & Apparel:
Over the last 3 years, Playboy has partnered with Pacsun, Misguided, Supreme, and others. The Pacsun and Misguided businesses have increased almost 15x over the last 3 years. Playboy also launched Playboy Labs and partnered with Steve Aoki to promote the brand. Playboy intends on transitioning this business from a pure licensing business to a direct to consumer business going forward. They have future collaborations with Yandy planned as well.
Sexual Wellness:
The sexual wellness category is a 240 billion dollar industry today and is projected to grow to 400 billion by 2024. Currently, the industry is fragmented and made up of small businesses with no ability to scale. Playboy is poised to become the leader in this category through strategic acquisitions of existing companies and by growing its product offerings. Yes, I'm talking about lingerie, condoms, sex toys etc. They recently acquired the sexual wellness retailer Lovers for 25 million and expect them to add 45 million in revenue over the next 12 months. They are planning on making more strategic acquisitions in this space moving forward to become the leading direct to consumer brand in this field. They also began offering online sexual wellness classes for women, which have seen large growth since inception.
Gaming & Lifestyle:
The growth opportunities in this category are huge. Playboy is diversifying into online gambling, mobile gaming, CBD/Marijuana, and virtual reality. They have a social club/poker room opening in Houston this year in addition to their casino in London. They currently have partnerships with Microgaming as well as Scientific Games for mobile gambling apps like slots and poker, with plans to build more. They are also planning on entering the sports gambling market through partnerships with well known sports betting operators.
Moreover, they recently launched an exclusive furniture collection on Wayfair and plan on offering more in the future. They currently offer 3 CBD products and have plans to enter the legal marijuana market when it's legalized at the federal level, which might happen soon under the Biden administration. As of now they sell Playboy branded smoking materials like ash trays and grinders. They are planning on launching 4 more CBD products in 2021. Lastly, Ben Kohn said that experiencing Playboy through a virtual world format is something that is "extremely interesting to us". He gave an example of the Travis Scott and Unreal Platform collaboration.
Beauty and Grooming:
Currently, Playboy offers men's and women's fragrances and color cosmetics in Europe. They have plans to expand their product line and enter the North American market this year. In China, a place where Playboy has a large market presence, Men's grooming is one of the fastest growing categories and an area that Playboy is not in today. They are planning on entering this market in the near future with Playboy branded skincare and grooming products.
SPAC Merger
Playboy has a DA with Mountain Crest Acquisition Corp, $MCAC, with the shareholder vote taking place THIS TUESDAY 2/9/21. Once it's approved, the ticker will change to PLBY shortly after. One of the great things about this deal is that there are absolutely no warrants outstanding, meaning there will be very little dilution. They only have 1/10th of a right per share outstanding which automatically convert to common stock. Upon completion of the merger, PLBY will have only 37 million shares outstanding, which is a very low float. Any increase in volume and demand will send the stock price higher.
After the merger, PLBY will have a market cap of approximately 413 million. For comparison to other global brands, Nike's market cap is 185 billion, Disney's is 329 billion, and Lululemon's is 45 billion. Now I'm not saying Playboy is near those companies today. However, if they continue growing and realize their potential, they're massively undervalued.
Additionally, the management team all signed 12-month lock ups, preventing them from selling for at least one year. This is not a transaction sale, but a true capital raise to accelerate growth. They are in this for the long haul.
Conclusion
Playboy has big growth opportunities in multiple product categories to become a leading consumer lifestyle brand. They have a high margin profitable business model and a very healthy balance sheet. They have 100 million in free cash right now and only 40 million in net debt, or one times 2021 adjusted ebitda. They already have global brand awareness and the bunny logo alone has tremendous value. Ceo Ben Kohn knows what he's doing and has a proven track record of success.
It might be flying under the radar right now because all the hype is surrounding GME and EV socks. I believe when the ticker changes to PLBY and people realize that Playboy is no longer what it used to be, this has huge long term upside.
FYI: All of the statistics I mentioned are directly taken from the CEO Ben Kohn in his 1 hour webinar interview with SpacInsider.
Disclosure: Long 500 commons $MCAC
Disclaimer: Do your own due diligence too
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Playboy going public: Porn, Gambling, and Cannabis

NEW INFO 5 Results from share redemption are posted. Less than .2% redeemed. Very bullish as investors are showing extreme confidence in the future of PLBY.
https://finance.yahoo.com/news/playboy-mountain-crest-acquisition-corp-120000721.html
NEW INFO 4 Definitive Agreement to purchase 100% of Lovers brand stores announced 2/1.
https://www.streetinsider.com/Corporate+News/Playboy+%28MCAC%29+Confirms+Deal+to+Acquire+Lovers/17892359.html
NEW INFO 3 I bought more on the dip today. 5081 total. Price rose AH to $12.38 (2.15%)
NEW INFO 2 Here is the full webinar.
https://icrinc.zoom.us/rec/play/9GWKdmOYumjWfZuufW3QXpe_FW_g--qeNbg6PnTjTMbnNTgLmCbWjeRFpQga1iPc-elpGap8dnDv8Zww.yD7DjUwuPmapeEdP?continueMode=true&tk=lEYc4F_FkKlgsmCIs6w0gtGHT2kbgVGbUju3cIRBSjk.DQIAAAAV8NK49xZWdldRM2xNSFNQcTBmcE00UzM3bXh3AAAAAAAAAAAAAAAAAAAAAAAAAAAA&uuid=WN_GKWqbHkeSyuWetJmLFkj4g&_x_zm_rtaid=kR45-uuqRE-L65AxLjpbQw.1611967079119.2c054e3d3f8d8e63339273d9175939ed&_x_zm_rhtaid=866
NEW INFO 1 Live merger webinar with PLBY and MCAC on Friday January 29, 2021 at 12:00 NOON EST link below
https://mcacquisition.com/investor-relations/press-release-details/2021/Playboy-Enterprises-Inc.-and-Mountain-Crest-Acquisition-Corp-Participate-in-SPACInsider-ICR-Webinar-on-January-29th-at-12pm-ET/default.aspx
Playboy going public: Porn, Gambling, and Cannabis
!!!WARNING READING AHEAD!!! TL;DR at the end. It will take some time to sort through all the links and read/watch everything, but you should.
In the next couple weeks, Mountain Crest Acquisition Corp is taking Playboy public. The existing ticker MCAC will become PLBY. Special purpose acquisition companies have taken private companies public in recent months with great success. I believe this will be no exception. Notably, Playboy is profitable and has skyrocketing revenue going into a transformational growth phase.
Porn - First and foremost, let's talk about porn. I know what you guys are thinking. “Porno mags are dead. Why would I want to invest in something like that? I can get porn for free online.” Guess what? You are absolutely right. And that’s exactly why Playboy doesn’t do that anymore. That’s right, they eliminated their print division. And yet they somehow STILL make money from porn that people (see: boomers) pay for on their website through PlayboyTV, Playboy Plus, and iPlayboy. Here’s the thing: Playboy has international, multi-generational name recognition from porn. They have content available in 180 countries. It will be the only publicly traded adult entertainment (porn) company. But that is not where this company is going. It will help support them along the way. You can see every Playboy magazine through iPlayboy if you’re interested. NSFW links below:
https://www.playboy.com/
https://www.playboytv.com/
https://www.playboyplus.com/
https://www.iplayboy.com/
Gambling - Some of you might recognize the Playboy brand from gambling trips to places like Las Vegas, Atlantic City, Cancun, London or Macau. They’ve been in the gambling biz for decades through their casinos, clubs, and licensed gaming products. They see the writing on the wall. COVID is accelerating the transition to digital, application based GAMBLING. That’s right. What we are doing on Robinhood with risky options is gambling, and the only reason regulators might give a shit anymore is because we are making too much money. There may be some restrictions put in place, but gambling from your phone on your couch is not going anywhere. More and more states are allowing things like Draftkings, poker, state ‘lottery” apps, hell - even political betting. Michigan and Virginia just ok’d gambling apps. They won’t be the last. This is all from your couch and any 18 year old with a cracked iphone can access it. Wouldn’t it be cool if Playboy was going to do something like that? They’re already working on it. As per CEO Ben Kohn who we will get to later, “...the company’s casino-style digital gaming products with Scientific Games and Microgaming continue to see significant global growth.” Honestly, I stopped researching Scientific Games' sports betting segment when I saw the word ‘omni-channel’. That told me all I needed to know about it’s success.
“Our SG Sports™ platform is an enhanced, omni-channel solution for online, self-service and retail fixed odds sports betting – from soccer to tennis, basketball, football, baseball, hockey, motor sports, racing and more.”
https://www.scientificgames.com/
https://www.microgaming.co.uk/
“This latter segment has become increasingly enticing for Playboy, and it said last week that it is considering new tie-ups that could include gaming operators like PointsBet and 888Holdings.”
https://calvinayre.com/2020/10/05/business/playboys-gaming-ops-could-get-a-boost-from-spac-purchase/
As per their SEC filing:
“Significant consumer engagement and spend with Playboy-branded gaming properties around the world, including with leading partners such as Microgaming, Scientific Games, and Caesar’s Entertainment, steers our investment in digital gaming, sports betting and other digital offerings to further support our commercial strategy to expand consumer spend with minimal marginal cost, and gain consumer data to inform go-to-market plans across categories.”
https://www.sec.gov/Archives/edgadata/1803914/000110465921005986/tm2034213-12_defm14a.htm#tMDAA1
They are expanding into more areas of gaming/gambling, working with international players in the digital gaming/gambling arena, and a Playboy sportsbook is on the horizon.
https://www.playboy.com/read/the-pleasure-of-playing-with-yourself-mobile-gaming-in-the-covid-era
Cannabis - If you’ve ever read through a Playboy magazine, you know they’ve had a positive relationship with cannabis for many years. As of September 2020, Playboy has made a major shift into the cannabis space. Too good to be true you say? Check their website. Playboy currently sells a range of CBD products. This is a good sign. Federal hemp products, which these most likely are, can be mailed across state lines and most importantly for a company like Playboy, can operate through a traditional banking institution. CBD products are usually the first step towards the cannabis space for large companies. Playboy didn’t make these products themselves meaning they are working with a processor in the cannabis industry. Another good sign for future expansion. What else do they have for sale? Pipes, grinders, ashtrays, rolling trays, joint holders. Hmm. Ok. So it looks like they want to sell some shit. They probably don’t have an active interest in cannabis right? Think again:
https://www.forbes.com/sites/javierhasse/2020/09/24/playboy-gets-serious-about-cannabis-law-reform-advocacy-with-new-partnership-grants/?sh=62f044a65cea
“Taking yet another step into the cannabis space, Playboy will be announcing later on Thursday (September, 2020) that it is launching a cannabis law reform and advocacy campaign in partnership with National Organization for the Reform of Marijuana Laws (NORML), Last Prisoner Project, Marijuana Policy Project, the Veterans Cannabis Project, and the Eaze Momentum Program.”
“According to information procured exclusively, the three-pronged campaign will focus on calling for federal legalization. The program also includes the creation of a mentorship plan, through which the Playboy Foundation will support entrepreneurs from groups that are underrepresented in the industry.” Remember that CEO Kohn from earlier? He wrote this recently:
https://medium.com/naked-open-letters-from-playboy/congress-must-pass-the-more-act-c867c35239ae
Seems like he really wants weed to be legal? Hmm wonder why? The writing's on the wall my friends. Playboy wants into the cannabis industry, they are making steps towards this end, and we have favorable conditions for legislative progress.
Don’t think branding your own cannabis line is profitable or worthwhile? Tell me why these 41 celebrity millionaires and billionaires are dummies. I’ll wait.
https://www.celebstoner.com/news/celebstoner-news/2019/07/12/top-celebrity-cannabis-brands/
Confirmation: I hear you. “This all seems pretty speculative. It would be wildly profitable if they pull this shift off. But how do we really know?” Watch this whole video:
https://finance.yahoo.com/video/playboy-ceo-telling-story-female-154907068.html
Man - this interview just gets my juices flowing. And highlights one of my favorite reasons for this play. They have so many different business avenues from which a catalyst could appear. I think paying attention, holding shares, and options on these staggered announcements over the next year is the way I am going to go about it. "There's definitely been a shift to direct-to-consumer," he (Kohn) said. "About 50 percent of our revenue today is direct-to-consumer, and that will continue to grow going forward.” “Kohn touted Playboy's portfolio of both digital and consumer products, with casino-style gaming, in particular, serving a crucial role under the company's new business model. Playboy also has its sights on the emerging cannabis market, from CBD products to marijuana products geared toward sexual health and pleasure.” "If THC does become legal in the United States, we have developed certain strains to enhance your sex life that we will launch," Kohn said. https://cheddar.com/media/playboy-goes-public-health-gaming-lifestyle-focus Oh? The CEO actually said it? Ok then. “We have developed certain strains…” They’re already working with growers on strains and genetics? Ok. There are several legal cannabis markets for those products right now, international and stateside. I expect Playboy licensed hemp and THC pre-rolls by EOY. Something like this: https://www.etsy.com/listing/842996758/10-playboy-pre-roll-tubes-limited?ga_order=most_relevant&ga_search_type=all&ga_view_type=gallery&ga_search_query=pre+roll+playboy&ref=sr_gallery-1-2&organic_search_click=1 Maintaining cannabis operations can be costly and a regulatory headache. Playboy’s licensing strategy allows them to pick successful, established partners and sidestep traditional barriers to entry. You know what I like about these new markets? They’re expanding. Worldwide. And they are going to be a bigger deal than they already are with or without Playboy. Who thinks weed and gambling are going away? Too many people like that stuff. These are easy markets. And Playboy is early enough to carve out their spot in each. Fuck it, read this too: https://www.forbes.com/sites/jimosman/2020/10/20/playboy-could-be-the-king-of-spacs-here-are-three-picks/?sh=2e13dcaa3e05
Numbers: You want numbers? I got numbers. As per the company’s most recent SEC filing:
“For the year ended December 31, 2019, and the nine months ended September 30, 2020, Playboy’s historical consolidated revenue was $78.1 million and $101.3 million, respectively, historical consolidated net income (loss) was $(23.6) million and $(4.8) million, respectively, and Adjusted EBITDA was $13.1 million and $21.8 million, respectively.”
“In the nine months ended September 30, 2020, Playboy’s Licensing segment contributed $44.2 million in revenue and $31.1 million in net income.”
“In the ninth months ended September 30, 2020, Playboy’s Direct-to-Consumer segment contributed $40.2 million in revenue and net income of $0.1 million.”
“In the nine months ended September 30, 2020, Playboy’s Digital Subscriptions and Content segment contributed $15.4 million in revenue and net income of $7.4 million.”
They are profitable across all three of their current business segments.
“Playboy’s return to the public markets presents a transformed, streamlined and high-growth business. The Company has over $400 million in cash flows contracted through 2029, sexual wellness products available for sale online and in over 10,000 major retail stores in the US, and a growing variety of clothing and branded lifestyle and digital gaming products.”
https://www.sec.gov/Archives/edgadata/1803914/000110465921005986/tm2034213-12_defm14a.htm#tSHCF
Growth: Playboy has massive growth in China and massive growth potential in India. “In China, where Playboy has spent more than 25 years building its business, our licensees have an enormous footprint of nearly 2,500 brick and mortar stores and 1,000 ecommerce stores selling high quality, Playboy-branded men’s casual wear, shoes/footwear, sleepwear, swimwear, formal suits, leather & non-leather goods, sweaters, active wear, and accessories. We have achieved significant growth in China licensing revenues over the past several years in partnership with strong licensees and high-quality manufacturers, and we are planning for increased growth through updates to our men’s fashion lines and expansion into adjacent categories in men’s skincare and grooming, sexual wellness, and women’s fashion, a category where recent launches have been well received.” The men’s market in China is about the same size as the entire population of the United States and European Union combined. Playboy is a leading brand in this market. They are expanding into the women’s market too. Did you know CBD toothpaste is huge in China? China loves CBD products and has hemp fields that dwarf those in the US. If Playboy expands their CBD line China it will be huge. Did you know the gambling money in Macau absolutely puts Las Vegas to shame? Technically, it's illegal on the mainland, but in reality, there is a lot of gambling going on in China. https://www.forbes.com/sites/javierhasse/2020/10/19/magic-johnson-and-uncle-buds-cbd-brand-enter-china-via-tmall-partnership/?sh=271776ca411e “In India, Playboy today has a presence through select apparel licensees and hospitality establishments. Consumer research suggests significant growth opportunities in the territory with Playboy’s brand and categories of focus.” “Playboy Enterprises has announced the expansion of its global consumer products business into India as part of a partnership with Jay Jay Iconic Brands, a leading fashion and lifestyle Company in India.” “The Indian market today is dominated by consumers under the age of 35, who represent more than 65 percent of the country’s total population and are driving India’s significant online shopping growth. The Playboy brand’s core values of playfulness and exploration resonate strongly with the expressed desires of today’s younger millennial consumers. For us, Playboy was the perfect fit.” “The Playboy international portfolio has been flourishing for more than 25 years in several South Asian markets such as China and Japan. In particular, it has strategically targeted the millennial and gen-Z audiences across categories such as apparel, footwear, home textiles, eyewear and watches.” https://www.licenseglobal.com/industry-news/playboy-expands-global-footprint-india It looks like they gave COVID the heisman in terms of net damage sustained: “Although Playboy has not suffered any material adverse consequences to date from the COVID-19 pandemic, the business has been impacted both negatively and positively. The remote working and stay-at-home orders resulted in the closure of the London Playboy Club and retail stores of Playboy’s licensees, decreasing licensing revenues in the second quarter, as well as causing supply chain disruption and less efficient product development thereby slowing the launch of new products. However, these negative impacts were offset by an increase in Yandy’s direct-to-consumer sales, which have benefited in part from overall increases in online retail sales so far during the pandemic.” Looks like the positives are long term (Yandy acquisition) and the negatives are temporary (stay-at-home orders).
https://www.sec.gov/Archives/edgadata/1803914/000110465921006093/tm213766-1_defa14a.htm
This speaks to their ability to maintain a financially solvent company throughout the transition phase to the aforementioned areas. They’d say some fancy shit like “expanded business model to encompass four key revenue streams: Sexual Wellness, Style & Apparel, Gaming & Lifestyle, and Beauty & Grooming.” I hear “we’re just biding our time with these trinkets until those dollar dollar bill y’all markets are fully up and running.” But the truth is these existing revenue streams are profitable, scalable, and rapidly expanding Playboy’s e-commerce segment around the world.
"Even in the face of COVID this year, we've been able to grow EBITDA over 100 percent and revenue over 68 percent, and I expect that to accelerate going into 2021," he said. “Playboy is accelerating its growth in company-owned and branded consumer products in attractive and expanding markets in which it has a proven history of brand affinity and consumer spend.”
Also in the SEC filing, the Time Frame:
“As we detailed in the definitive proxy statement, the SPAC stockholder meeting to vote on the transaction has been set for February 9th, and, subject to stockholder approval and satisfaction of the other closing conditions, we expect to complete the merger and begin trading on NASDAQ under ticker PLBY shortly thereafter,” concluded Kohn.
The Players: Suhail “The Whale” Rizvi (HMFIC), Ben “The Bridge” Kohn (CEO), “lil” Suying Liu & “Big” Dong Liu (Young-gun China gang). I encourage you to look these folks up. The real OG here is Suhail Rizvi. He’s from India originally and Chairman of the Board for the new PLBY company. He was an early investor in Twitter, Square, Facebook and others. His firm, Rizvi Traverse, currently invests in Instacart, Pinterest, Snapchat, Playboy, and SpaceX. Maybe you’ve heard of them. “Rizvi, who owns a sprawling three-home compound in Greenwich, Connecticut, and a 1.65-acre estate in Palm Beach, Florida, near Bill Gates and Michael Bloomberg, moved to Iowa Falls when he was five. His father was a professor of psychology at Iowa. Along with his older brother Ashraf, a hedge fund manager, Rizvi graduated from Wharton business school.” “Suhail Rizvi: the 47-year-old 'unsocial' social media baron: When Twitter goes public in the coming weeks (2013), one of the biggest winners will be a 47-year-old financier who guards his secrecy so zealously that he employs a person to take down his Wikipedia entry and scrub his photos from the internet. In IPO, Twitter seeks to be 'anti-FB'” “Prince Alwaleed bin Talal of Saudi Arabia looks like a big Twitter winner. So do the moneyed clients of Jamie Dimon. But as you’ve-got-to-be-joking wealth washed over Twitter on Thursday — a company that didn’t exist eight years ago was worth $31.7 billion after its first day on the stock market — the non-boldface name of the moment is Suhail R. Rizvi. Mr. Rizvi, 47, runs a private investment company that is the largest outside investor in Twitter with a 15.6 percent stake worth $3.8 billion at the end of trading on Thursday (November, 2013). Using a web of connections in the tech industry and in finance, as well as a hearty dose of good timing, he brought many prominent names in at the ground floor, including the Saudi prince and some of JPMorgan’s wealthiest clients.” https://www.nytimes.com/2013/11/08/technology/at-twitter-working-behind-the-scenes-toward-a-billion-dollar-payday.html Y’all like that Arab money? How about a dude that can call up Saudi Princes and convince them to spend? Funniest shit about I read about him: “Rizvi was able to buy only $100 million in Facebook shortly before its IPO, thus limiting his returns, according to people with knowledge of the matter.” Poor guy :(
He should be fine with the 16 million PLBY shares he's going to have though :)
Shuhail also has experience in the entertainment industry. He’s invested in companies like SESAC, ICM, and Summit Entertainment. He’s got Hollywood connections to blast this stuff post-merger. And he’s at least partially responsible for that whole Twilight thing. I’m team Edward btw.
I really like what Suhail has done so far. He’s lurked in the shadows while Kohn is consolidating the company, trimming the fat, making Playboy profitable, and aiming the ship at modern growing markets.
https://www.reuters.com/article/us-twitter-ipo-rizvi-insight/insight-little-known-hollywood-investor-poised-to-score-with-twitter-ipo-idUSBRE9920VW20131003
Ben “The Bridge” Kohn is an interesting guy. He’s the connection between Rizvi Traverse and Playboy. He’s both CEO of Playboy and was previously Managing Partner at Rizvi Traverse. Ben seems to be the voice of the Playboy-Rizvi partnership, which makes sense with Suhail’s privacy concerns. Kohn said this:
“Today is a very big day for all of us at Playboy and for all our partners globally. I stepped into the CEO role at Playboy in 2017 because I saw the biggest opportunity of my career. Playboy is a brand and platform that could not be replicated today. It has massive global reach, with more than $3B of global consumer spend and products sold in over 180 countries. Our mission – to create a culture where all people can pursue pleasure – is rooted in our 67-year history and creates a clear focus for our business and role we play in people’s lives, providing them with the products, services and experiences that create a lifestyle of pleasure. We are taking this step into the public markets because the committed capital will enable us to accelerate our product development and go-to-market strategies and to more rapidly build our direct to consumer capabilities,” said Ben Kohn, CEO of Playboy.
“Playboy today is a highly profitable commerce business with a total addressable market projected in the trillions of dollars,” Mr. Kohn continued, “We are actively selling into the Sexual Wellness consumer category, projected to be approximately $400 billion in size by 2024, where our recently launched intimacy products have rolled out to more than 10,000 stores at major US retailers in the United States. Combined with our owned & operated ecommerce Sexual Wellness initiatives, the category will contribute more than 40% of our revenue this year. In our Apparel and Beauty categories, our collaborations with high-end fashion brands including Missguided and PacSun are projected to achieve over $50M in retail sales across the US and UK this year, our leading men’s apparel lines in China expanded to nearly 2500 brick and mortar stores and almost 1000 digital stores, and our new men’s and women’s fragrance line recently launched in Europe. In Gaming, our casino-style digital gaming products with Scientific Games and Microgaming continue to see significant global growth. Our product strategy is informed by years of consumer data as we actively expand from a purely licensing model into owning and operating key high-growth product lines focused on driving profitability and consumer lifetime value. We are thrilled about the future of Playboy. Our foundation has been set to drive further growth and margin, and with the committed capital from this transaction and our more than $180M in NOLs, we will take advantage of the opportunity in front of us, building to our goal of $100M of adjusted EBITDA in 2025.”
https://www.businesswire.com/news/home/20201001005404/en/Playboy-to-Become-a-Public-Company
Also, according to their Form 4s, “Big” Dong Liu and “lil” Suying Liu just loaded up with shares last week. These guys are brothers and seem like the Chinese market connection. They are only 32 & 35 years old. I don’t even know what that means, but it's provocative.
https://www.secform4.com/insider-trading/1832415.htm
https://finance.yahoo.com/news/mountain-crest-acquisition-corp-ii-002600994.html
Y’all like that China money?
“Mr. Liu has been the Chief Financial Officer of Dongguan Zhishang Photoelectric Technology Co., Ltd., a regional designer, manufacturer and distributor of LED lights serving commercial customers throughout Southern China since November 2016, at which time he led a syndicate of investments into the firm. Mr. Liu has since overseen the financials of Dongguan Zhishang as well as provided strategic guidance to its board of directors, advising on operational efficiency and cash flow performance. From March 2010 to October 2016, Mr. Liu was the Head of Finance at Feidiao Electrical Group Co., Ltd., a leading Chinese manufacturer of electrical outlets headquartered in Shanghai and with businesses in the greater China region as well as Europe.”
Dr. Suying Liu, Chairman and Chief Executive Officer of Mountain Crest Acquisition Corp., commented, “Playboy is a unique and compelling investment opportunity, with one of the world’s largest and most recognized brands, its proven consumer affinity and spend, and its enormous future growth potential in its four product segments and new and existing geographic regions. I am thrilled to be partnering with Ben and his exceptional team to bring his vision to fruition.”
https://www.businesswire.com/news/home/20201001005404/en/Playboy-to-Become-a-Public-Company
These guys are good. They have a proven track record of success across multiple industries. Connections and money run deep with all of these guys. I don’t think they’re in the game to lose.
I was going to write a couple more paragraphs about why you should have a look at this but really the best thing you can do is read this SEC filing from a couple days ago. It explains the situation in far better detail. Specifically, look to page 137 and read through their strategy. Also, look at their ownership percentages and compensation plans including the stock options and their prices. The financials look great, revenue is up 90% Q3, and it looks like a bright future.
https://www.sec.gov/Archives/edgadata/1803914/000110465921005986/tm2034213-12_defm14a.htm#tSHCF
I’m hesitant to attach this because his position seems short term, but I’m going to with a warning because he does hit on some good points (two are below his link) and he’s got a sizable position in this thing (500k+ on margin, I think). I don’t know this guy but he did look at the same publicly available info and make roughly the same prediction, albeit without the in depth gambling or cannabis mention. You can also search reddit for ‘MCAC’ and very few relevant results come up and none of them even come close to really looking at this thing.
https://docs.google.com/document/d/1gOvAd6lebs452hFlWWbxVjQ3VMsjGBkbJeXRwDwIJfM/edit?usp=sharing
“Also, before you people start making claims that Playboy is a “boomer” company, STOP RIGHT THERE. This is not a good argument. Simply put. The only thing that matters is Playboy’s name recognition, not their archaic business model which doesn’t even exist anymore as they have completely repurposed their business.”
“Imagine not buying $MCAC at a 400M valuation lol. Streetwear department is worth 1B alone imo.”
Considering the ridiculous Chinese growth as a lifestyle brand, he’s not wrong.
Current Cultural Significance and Meme Value: A year ago I wouldn’t have included this section but the events from the last several weeks (even going back to tsla) have proven that a company’s ability to meme and/or gain social network popularity can have an effect. Tik-tok, Snapchat, Twitch, Reddit, Youtube, Facebook, Twitter. They all have Playboy stuff on them. Kids in middle and highschool know what Playboy is but will likely never see or touch one of the magazines in person. They’ll have a Playboy hoodie though. Crazy huh? A lot like GME, PLBY would hugely benefit from meme-value stock interest to drive engagement towards their new business model while also building strategic coffers. This interest may not directly and/or significantly move the stock price but can generate significant interest from larger players who will.
Bull Case: The year is 2025. Playboy is now the world leader pleasure brand. They began by offering Playboy licensed gaming products, including gambling products, direct to consumers through existing names. By 2022, demand has skyrocketed and Playboy has designed and released their own gambling platforms. In 2025, they are also a leading cannabis brand in the United States and Canada with proprietary strains and products geared towards sexual wellness. Cannabis was legalized in the US in 2023 when President Biden got glaucoma but had success with cannabis treatment. He personally pushes for cannabis legalization as he steps out of office after his first term. Playboy has also grown their brand in China and India to multi-billion per year markets. The stock goes up from 11ish to 100ish and everyone makes big gains buying somewhere along the way.
Bear Case: The United States does a complete 180 on marijuana and gambling. President Biden overdoses on marijuana in the Lincoln bedroom when his FDs go tits up and he loses a ton of money in his sports book app after the Fighting Blue Hens narrowly lose the National Championship to Bama. Playboy is unable to expand their cannabis and gambling brands but still does well with their worldwide lifestyle brand. They gain and lose some interest in China and India but the markets are too large to ignore them completely. The stock goes up from 11ish to 13ish and everyone makes 15-20% gains.
TL;DR: Successful technology/e-commerce investment firm took over Playboy to turn it into a porn, online gambling/gaming, sports book, cannabis company, worldwide lifestyle brand that promotes sexual wellness, vetern access, women-ownership, minority-ownership, and “pleasure for all”. Does a successful online team reinventing an antiquated physical copy giant sound familiar? No options yet, shares only for now. $11.38 per share at time of writing. My guess? $20 by the end of February. $50 by EOY. This is not financial advice. I am not qualified to give financial advice. I’m just sayin’ I would personally use a Playboy sports book app while smoking a Playboy strain specific joint and it would be cool if they did that. Do your own research. You’d probably want to start here:
WARNING - POTENTIALLY NSFW - SEXY MODELS AHEAD - no actual nudity though
https://s26.q4cdn.com/895475556/files/doc_presentations/Playboy-Craig-Hallum-Conference-Investor-Presentation-11_17_20-compressed.pdf
Or here:
https://www.mcacquisition.com/investor-relations/default.aspx
Jimmy Chill: “Get into any SPAC at $10 or $11 and you are going to make money.”
STL;DR: Buy MCAC. MCAC > PLBY couple weeks. Rocketship. Moon.
Position: 5000 shares. I will buy short, medium, and long-dated calls once available.
submitted by jeromeBDpowell to SPACs [link] [comments]

Daily Market Recap - Tuesday, January 12, 2021

PsychoMarket Recap - Tuesday, January 12, 2020
Stocks traded roughly even today, with a significant dip near the middle of the day, as market participants continue to focus on the policy implications of the incoming Democratic administration and the consequences of last week’s riots at the Capitol.
After the Democrat’s election victory in the White House and Senate, market participants are trying to assess the path forward for the market. Under the unified government, the passage of additional stimulus to combat the still-surging pandemic is likely. Analysts at Credit Suisse have set a 4,100 target for the S&P 500, implying around 10% upside in 2021. However, in the near-term, a number of analysts expect volatility in the market. ClearBridge Investment Strategist told Yahoo Finance, “I think the markets are a little extended,” he added. “It wouldn’t surprise me if you saw a little consolidation here over the next couple of weeks, somewhere in the 5% range. But I do think that this is going to be a buying opportunity for a ... very strong economic growth picture you’re going to see in 2021.”
Today, in response to the riot at the Capitol last week by supporters of Trump, the US House of Representatives are initiating impeachment proceedings and are calling on Vice President Mike Pence to invoke the 25th amendment to remove Trump from office. Invoking the 25th Amendment would allow Pence and a majority of the Cabinet to vote to remove Trump from office due to his inability to "discharge the powers and duties of his office" -- an unprecedented step. Pence has so far given no indication that he would take that action. House Speaker Nancy Pelosi has called on Pence to respond within “24 hours”. In the impeachment resolution, likely to be discussed tomorrow, Trump is accused of “inciting an insurrection.” “We have to be very tough and very strong right now in defending the Constitution and democracy,” said Rep. Jamie Raskin, D-Md., an author of both pieces of legislation, in an interview.
Shares of internet companies continue to be under pressure following reports that many of these companies, including Facebook (FB), Snapchat (SNAP) and Twitter (TWTR) banned President Donald Trump’s account. Over the weekend, Twitter permanently banned Trump from their platform, saying in a statement “After close review of recent Tweets from the realDonaldTrump account and the context around them we have permanently suspended the account due to the risk of further incitement of violence.” Apple (AAPL) and Google removed conservative social media platform Parler from their respective platforms, citing inadequate content moderation policies and Amazon (AMZN) said it would no longer host Parler on its web hosting services. In response, Parler sued Amazon, alleging that Amazon Web Services kicked the company off its cloud servers for political and anti-competitive reasons. As of now, Parler remains offline.
Highlights
“Be not afraid of growing slowly, be afraid only of standing still.” - Chinese Proverb
submitted by psychotrader00 to StockMarket [link] [comments]

SEO is easy. The EXACT process we use to scale our clients' SEO from 0 to 200k monthly traffic and beyond

Hey guys!
There's a TON of content out there on SEO - guides, articles, courses, videos, scams, people yelling about it on online forums, etc etc..
Most of it, however, is super impractical. If you want to start doing SEO TODAY and start getting results ASAP, you'll need to do a TON of digging to figure out what's important and what's not.
So we wanted to make everyone's lives super easy and distill our EXACT process of working w/ clients into a stupid-simple, step-by-step practical guide. And so we did. Here we are.
P.S: startups, and seo loved the guide, so I thought you guys might like it too.

A bit of backstory:

If you guys haven't seen any of my previous posts, me and my co-founder own an SEO/digital marketing agency, and we've worked w/ a ton of clients helping them go from 0 to 200k+ monthly organic traffic. We've also helped some quite big companies grow their organic traffic (from 1M to over 1.8M monthly organic), using the exact same process.
So without further ado, grab your popcorn, and be prepared to stick to the screen for a while, cause this is going to be a long post. Here's everything I am going to cover:

Step #1 - Technical Optimization and On-Page SEO

Step #1 to any SEO initiative is getting your technical SEO right.
Now, some of this is going to be a bit technical, so you might just forward this part to your tech team and just skip ahead to "Step #2 - Keyword Research."
If you DON'T have a tech team and want a super easy tl;dr, do this:
If you’re a bit more tech-savvy, though, read on!

Technical SEO Basics

Sitemap.xml file. A good sitemap shows Google how to easily navigate your website (and how to find all your content!). If your site runs on WordPress, all you have to do is install YoastSEO or Rankmath SEO, and they’ll create a sitemap for you. Otherwise, you can use an online XML Sitemap generation tool.
Proper website architecture. The crawl depth of any page should be lower than 4 (i.e: any given page should be reached with no more than 3 clicks from the homepage). To fix this, you should improve your interlinking (check Step #6 of this guide to learn more).
Serve images in next-gen format. Next-gen image formats (JPEG 2000, JPEG XR, and WebP) can be compressed a lot better than JPG or PNG images. Using WordPress? Just use Smush and it’ll do ALL the work for you. Otherwise, you can manually compress all images and re-upload them.
Remove duplicate content. Google hates duplicate content and will penalize you for it. If you have any duplicate pages, just merge them (by doing a 301 redirect) or delete one or the other.
Update your ‘robots.txt’ file. Hide the pages you don’t want Google to index (e.g: non-public, or unimportant pages). If you’re a SaaS, this would be most of your in-app pages. ]
Optimize all your pages by best practice. There’s a bunch of general best practices that Google wants you to follow for your web pages (maintain keyword density, have an adequate # of outbound links, etc.). Install YoastSEO or RankMath and use them to optimize all of your web pages.
If you DON’T have any pages that you don’t want to be displayed on Google, you DON’T need robots.txt.

Advanced Technical SEO

Now, this is where this gets a bit more web-devvy. Other than just optimizing your website for SEO, you should also focus on optimizing your website speed.
Here’s how to do that:
Both for Mobile and PC, your website should load in under 2-3 seconds. While load speed isn’t a DIRECT ranking factor, it does have a very serious impact on your rankings.
After all, if your website doesn’t load for 5 seconds, a bunch of your visitors might drop off.
So, to measure your website speed performance, you can use Pagespeed Insights. Some of the most common issues we have seen clients facing when it comes to website speed and loading time, are the following:
Want to make your life easier AND fix up all these issues and more? Use WP Rocket. The tool basically does all your optimization for you (if you’re using WordPress, of course).
Lastly, if you want to validate the website speed optimization changes you've made, or if you simply want to test how your current site is performing, you can use Google Page Speed Insights*.*
In May 2020, Google rolled out its Core Web Vitals update, which in layman terms means starting next May (2021), the three most important website load speed metrics you will need to worry for ranking will be:
  1. LCP - Largest Contentful Paint -> under 2.5s
  2. FID - First Input Delay -> under 100ms
  3. CLS - Cumulative Layout Shift -> under 0.1

Step #2 - Keyword Research

Once your website is 100% optimized, it’s time to define your SEO strategy.
The best way to get started with this is by doing keyword research.
First off, you want to create a keyword research sheet. This is going to be your main hub for all your content operations.
You can use the sheet to:
  1. Prioritize content
  2. Keep track of the publishing process
  3. Get a top-down view of your web pages
And here’s what it covers:
Now that you have your sheet (and understand how it works), let’s talk about the “how” of keyword research.

How to do Keyword Research (Step-by-Step Guide)

There are a ton of different ways to do that (check the “further readings” at the end of this section for a detailed rundown).
Our favorite method, however, is as follows…
Start off by listing out your top 5 SEO competitors.
The key here is SEO competitors - competing companies that have a strong SEO presence in the same niche.
Not sure who’s a good SEO competitor? Google the top keywords that describe your product and find your top-ranking competitors.
Run them through SEMrush (or your favorite SEO tool), and you’ll see how well, exactly, they’re doing with their SEO.
Once you have a list of 5 competitors, run each of them through “Organic Research” on SEMrush, and you'll get a complete list of all the keywords they rank on.
Now, go through these keywords one by one and extract all the relevant ones and add them to your sheet.
Once you go through the top SEO competitors, your keyword research should be around 80%+ done.
Now to put some finishing touches on your keyword research, run your top keywords through UberSuggest and let it do its magic. It's going to give you a bunch of keywords associated with the keywords you input.
Go through all the results it's going to give you, extract anything that’s relevant, and your keyword research should be 90% done.
At this point, you can call it a day and move on to the next step. Chances are, over time, you’ll uncover new keywords to add to your sheet and get you to that sweet 100%.

Step #3 - Create SEO Landing Pages

Remember how we collected a bunch of landing page keywords in step #2? Now it’s time to build the right page for each of them! This step is a lot more straightforward than you’d think. First off, you create a custom landing page based on the keyword. Depending on your niche, this can be done in 2 ways:
  1. Create a general template landing page. Pretty much copy-paste your landing page, alter the sub-headings, paraphrase it a bit, and add relevant images to the use-case. You’d go with this option if the keywords you’re targeting are very similar to your main use-case (e.g. “project management software” “project management system”).
  2. Create a unique landing page for each use-case. You should do this if each use-case is unique. For example, if your software doubles as project management software and workflow management software. In this case, you’ll need two completely new landing pages for each keyword.
Once you have a bunch of these pages ready, you should optimize them for their respective keywords.
You can do this by running the page content through an SEO tool. If you’re using WordPress, you can do this through RankMath or Yoast SEO.
Both tools will give you exact instructions on how to optimize your page for the keyword.
If you’re not using WordPress, you can use SurferSEO. Just copy-paste your web page content, and it’s going to give you instructions on how to optimize it.
Once your new landing pages are live, you need to pick where you want to place them on your website. We usually recommend adding these pages to your website’s navigation menu (header) or footer.
Finally, once you have all these new landing pages up, you might be thinking “Now what? How, and when, are these pages going to rank?”
Generally, landing pages are a tad harder to rank than content. See, with content, quality plays a huge part. Write better, longer, and more informative content than your competition, and you’re going to eventually outrank them even if they have more links.
With landing pages, things aren’t as cut and dry. More often than not, you can’t just “create a better landing page.”
What determines rankings for landing page keywords are backlinks. If your competitors have 400 links on their landing pages, while yours has 40, chances are, you’re not going to outrank them.

Step #4 - Create SEO Blog Content

Now, let’s talk about the other side of the coin: content keywords, and how to create content that ranks.
As we mentioned before, these keywords aren’t direct-intent (the Googler isn’t SPECIFICALLY looking for your product), but they can still convert pretty well. For example, if you’re a digital marketing agency, you could rank on keywords like…
After all, anyone looking to learn about lead gen techniques might also be willing to pay you to do it for them.
On top of this, blog post keywords are way easier to rank for than your landing pages - you can beat competition simply by creating significantly better content without turning it into a backlink war.In order to create good SEO content, you need to do 2 things right:
  1. Create a comprehensive content outline
  2. Get the writing part right
Here’s how each of these work...

How to Create a Content Outline for SEO

A content outline is a document that has all the info on what type of information the article should contain Usually, this includes:
Outlines are useful if you’re working with a writing team that isn’t 100% familiar with SEO, allowing them to write content that ranks without any SEO know-how.
At the same time, even if you’re the one doing the writing, an outline can help you get a top-down idea of what you should cover in the article.
So, how do you create an outline? Here’s a simplified step-by-step process…
  1. Determine the target word count. Rule of thumb: aim for 1.5x - 2x whatever your competitor wrote. You can disregard this if your competition was super comprehensive with their content, and just go for the same length instead.
  2. Create a similar header structure as your competition. Indicate for the writer which headers should be h2, which ones h3.
  3. For each header, mention what it’s about. Pro tip - you can borrow ideas from the top 5 ranking articles.
  4. For each header, explain what, exactly, should the writer mention (in simple words).
  5. Finally, do some first-hand research on Reddit and Quora. What are the questions your target audience has around your topic? What else could you add to the article that would be super valuable for your customers?

How to Write Well

There’s a lot more to good content than giving an outline to a writer. Sure, they can hit all the right points, but if the writing itself is mediocre, no one’s going to stick around to read your article.
Here are some essential tips you should keep in mind for writing content (or managing a team of writers):
  1. Write for your audience. Are you a B2B enterprise SaaS? Your blog posts should be more formal and professional. B2C, super-consumer product? Talk in a more casual, relaxed fashion. Sprinkle your content with pop culture references for bonus points!
  2. Avoid fluff. Every single sentence should have some sort of value (conveying information, cracking a joke, etc.). Avoid beating around the bush, and be as straightforward as possible.
  3. Keep your audience’s knowledge in mind. For example, if your audience is a bunch of rocket scientists, you don’t have to explain to them how 1+1=2.
  4. Create a writer guideline (or just steal ours! -> edit: sorry had to remove link due to posting guidelines)
  5. Use Grammarly and Hemingway. The first is like your personal pocket editor, and the latter helps make your content easier to read.
  6. Hire the right writers. Chances are, you’re too busy to write your own content. We usually recommend using ProBlogger or Cult of Copy Job Board (Facebook Group) to source top writing talent.

Step #5 - Start Link-Building Operations

Links are essential if you want your content or web pages to rank.
If you’re in a competitive niche, links are going to be the final deciding factor on what ranks and what doesn’t.
In the VPN niche, for example, everyone has good content. That’s just the baseline. The real competition is in the backlinks.
To better illustrate this example, if you Google “best VPN,” you’ll see that all top-ranking content pieces are almost the same thing. They’re all:
So, the determining factor is links. If you check all the top-ranking articles with the Moz Toolbar Extension, you’ll see that on average, each page has a minimum of 300 links (and some over 100,000!).
Meaning, to compete, you’ll really need to double-down on your link-building effort.
In fact, in the most competitive SEO niches, it’s not uncommon to spend $20,000 per month on link-building efforts alone.
​
Pro Tip
Got scared by the high $$$ some companies spend on link-building? Well, worry not!
Only the most ever-green niches are so competitive. Think, VPN, make money online, health and fitness, dating, CBD, gambling, etc. So you know, the usual culprits.
For most other niches, you can even rank with minimal links, as long as you have top-tier SEO content.
Now, let’s ask the million-dollar question: “how do you do link-building?”

4 Evergreen Link Building Strategies for Any Website

There are a TON of different link building strategies on the web. Broken link building, scholarship link building, stealing competitor links, and so on and so on and so on.
We’re not going to list every single link building strategy out there (mainly because Backlinko already did that in their link building guide).
What we are going to do, though, is list out some of our favorite strategies, and link you to resources where you can learn more:
  1. Broken link building. You find dead pages with a lot of backlinks, reach out to websites that linked to them, and pitch them something like “hey, you linked to this article, but it’s dead. We thought you’d want to fix that. You can use our recent article if you think it’s cool enough.”
  2. Guest posting. Probably the most popular link building strategy. Find blogs that accept guest posts, and send them a pitch! They usually let you include 1-2 do-follow links back to your website.
  3. “Linkable asset” link building. A linkable asset is a resource that is so AWESOME that you just can’t help but link to. Think, infographics, online calculators, first-hand studies or research, stuff like that. The tl;dr here is, you create an awesome resource, and promote the hell out of it on the web.
  4. Skyscraper technique. The skyscraper technique is a term coined by Backlinko. The gist of it is, you find link-worthy content on the web, create something even better, and reach out to the right people.
Most of these strategies work, and you can find a ton of resources on the web if you want to learn more.
However, if you’re looking for something a bit different, oh boy we have a treat for you! We’re going to teach you a link-building strategy that got us around:
...And so much more, all through a single blog post.

Link-Building Case Study: SaaS Marketing

“So, what’s this ancient link-building tactic?”
I hear you asking. It must be something super secretive and esoteric, right?
Secrets learned straight from the link-building monks at an ancient SEO temple…
“Right?”
Well, not quite.
The tactic isn’t something too unusual - it’s pretty famous on the web. This tactic comes in 2 steps:
  1. Figure out where your target audience hangs out (create a list of the channels)
  2. Research the type of content your audience loves
  3. Create EPIC content based on that research (give TONS of value)
  4. Promote the HELL out of it in the channels from step 1
Nothing too new, right?
Well, you’d be surprised how many people don’t use it.
Now, before you start throwing stones at us for overhyping something so simple, let’s dive into the case study:
How we PR’d the hell out of our guide to SaaS marketing (can't add a link, but it's on our blog and it's 14k words long), and got 10k+ traffic as a result.
A few months back when we launched our blog, we were deciding on what our initial content should be about.
Since we specialize in helping SaaS companies acquire new users, we decided to create a mega-authority guide to SaaS marketing (AND try to get it to rank for its respective keyword).
We went through the top-ranking content pieces, and saw that none of them was anything too impressive.
Most of them were about general startup marketing strategies - how to validate your MVP, find a product-market fit, etc.
Pretty “meh,” if you ask us. We believe that the #1 thing founders are looking for when Googling “saas marketing” are practical channels and tactics you can use to acquire new users.
So, it all started off with an idea: create a listicle of the top SaaS marketing tactics out there:
  1. How to create good content to drive users
  2. Promote your content
  3. Rank on Google
  4. Create viral infographics
  5. Create a micro-site
...and we ended up overdoing it, covering 41+ different tactics and case studies and hitting around 14k+ words.
On one hand, oops! On the other hand, we had some pretty epic content on our hands. We even added the Smart Content Filter to make the article much easier to navigate.
Once the article was up, we ran it through some of our clients, friends, and acquaintances, and received some really good feedback.
So, now we knew it was worth promoting the hell out of it.
We came up with a huge list of all online channels that would appreciate this article:
  1. entrepreneur and startups (hi guys!). The first ended up loving the post, netting us ~600 upboats and a platinum medal. The latter also ended up loving the post, but the mods decided to be assholes and remove it for being “self-promotional.” So, despite the community loving the content, it got axed by the mods. Sad. (Fun fact - this one time we tried to submit another content piece on startups with no company names, no links back to our website, or anything that can be deemed promotional. One of the mods removed it for mentioning a link to Ahrefs. Go figure!)
  2. Hacker News. Tons of founders hang out on HN, so we thought they’d appreciate anything SaaS-related. This netted us around ~200+ upvotes and some awesome feedback (thanks HN!)
  3. Submit on Growth Hackers, Indie Hackers, and all other online marketing communities. We got a bunch of love on Indie Hackers, the rest were quite inactive.
  4. Reach out to all personal connects + clients and ask for a share
  5. Run Facebook/Twitter ads. This didn’t particularly work out too well for us, so we dropped it after 1-2 weeks.
  6. Run a Quuu promotion. If you haven’t heard of Quuu, it’s a platform that matches people who want their content to be shared, with people who want their social media profiles running on 100% auto-pilot. We also got “meh” results here - tons of shares, next to no likes or link clicks.
  7. Promoted in SaaS and marketing Facebook groups. This had awesome results both in terms of traffic, as well as making new friends, AND getting new leads.
  8. Promoted in entrepreneur Slack channels. This worked OK - didn’t net us traffic, but got us some new friends.
  9. Emailed anyone we mentioned in the article and asked for a share. Since we mentioned too many high profile peeps and not enough non-celebs, this didn’t work out too well
  10. Emailed influencers that we thought would like the article / give it a share. They didn’t. We were heart-broken.
And accordingly, created a checklist + distribution sheet with all the websites or emails of people we wanted to ping.
Overall, this netted us around 12,000 page views in total, 15+ leads, 6,000 traffic in just 2 promotion days.
As for SEO results, we got a bunch of links. (I would have added screenshots to all of these results, but don't think this subreddit allows it).
A lot of these are no-follow from Reddit, HackerNews, and other submission websites, but a lot of them are also pretty authentic.
The cool part about this link-building tactic is that people link to you without even asking. You create awesome content that helps people, and you get rewarded with links, shares, and traffic!
And as for the cherry on top, only 2 months after publishing the article, it’s ranking on position #28. We’re expecting it to get to page 1 within the new few months and top 3 within the year.

Step #6 - Interlink Your Pages

One of Google's ranking factors is how long your visitors stick around on your website.
So, you need to encourage users reading ONE article, to read, well, the rest of them (or at least browse around your website). This is done through interlinking.
The idea is that each of your web pages should be linked to and from every other relevant page on your site.
Say, an article on "how to make a resume" could link to (and be linked from) "how to include contact info on a resume," "how to write a cover letter," "what's the difference between a CV and a resume," and so on.
Proper interlinking alone can have a significant impact on your website rankings. NinjaOutreach, for example, managed to improve their organic traffic by 40% through better interlinking alone.
So, how do you do interlinking “right?”
First off, make it a requirement for your writers to link to the rest of your content. Add a clause to your writer guidelines that each article should have 10+ links to your other content pieces.
More often than not, they’ll manage to get 60-70% of interlinking opportunities. To get this to 100%, we usually do bi-annual interlinking runs. Here’s how that works.
Pick an article you want to interlink. Let’s say, for example, an article on 'business process management'.
The goal here is to find as many existing articles on your blog, where ‘business process management’ is mentioned so that we can add a link to the article.
Firstly, Google the keyword ‘business process management’ by doing a Google search on your domain. You can use the following query:
site:yourwebsite.com "keyword"
In our case, that’s:
site:example.com “business process management”
You’ll get a complete list of articles that mention the keyword “business process management.
Now, all you have to do is go through each of these, and make sure that the keyword is hyperlinked to the respective article!
You should also do this for all the synonyms of the keyword for this article. For example, “BPM” is an acronym for business process management, so you’d want to link this article there too.

Step #7 - Track & Improve Your Headline CTRs

Article CTRs play a huge role in determining what ranks or not.
Let’s say your article ranks #4 with a CTR of 15%. Google benchmarks this CTR with the average CTR for the position.
If the average CTR for position #4 is 12%, Google will assume that your article, with a CTR of 15% is of high quality, and will reward you with better rankings.
On the other hand, if the average CTR is 18%, Google will assume that your article isn’t as valuable as other ranking content pieces, and will lower your ranking.
So, it’s important to keep track of your Click Through Rates for all your articles, and when you see something that’s underperforming, you can test different headlines to see if they’ll improve CTR.
Now, you’re probably wondering, how do you figure out what’s the average CTR?
Unfortunately, each search result is different, and there's no one size fits all formula for average CTR.
Over the past few years, Google has been implementing a bunch of different types of search results - featured snippet, QAs, and a lot of other types of search results.
So, depending on how many of these clutter and the search results for your given keyword, you’ll get different average CTRs by position.
Rule of thumb, you can follow these values:
Keep in mind these change a lot depending on your industry, PPC competitiveness, 0-click searches, etc...
Use a scraping tool like Screaming Frog to extract the following data from all your web pages:
Delete all the pages that aren’t meant to rank on Google. Then, head over to Google Search Console and extract the following data for all the web pages:
Add all of this data to a spreadsheet.
Now, check what your competition is doing and use that to come up with new headline ideas. Then, put them in the Title Ideas cell for the respective keyword.
For each keyword, come up with 4-5 different headlines, and implement the (seemingly) best title for each article.
Once you implement the change, insert the date on the Date Implemented column. This will help you keep track of progress.
Then, wait for around 3 - 4 weeks to see what kind of impact this change is going to have on your rankings and CTR.
If the results are not satisfactory, record the results in the respective cells, and implement another test for the following month. Make sure to update the Date Implemented column once again.

Step #8 - Keep Track of Rankings & Make Improvements On-The-Go

You’re never really “done” with SEO - you should always keep track of your rankings and see if there’s any room for improvement.
If you wait for an adequate time-frame after publishing a post (6 months to a year) and you’re still seeing next to no results, then it might be time to investigate.
Here’s what this usually looks like for us:
...And that's it.
Hope you guys had a good read and learned a thing or two :) HMU if you have any questions.
If you want to read the full version in a more reader-friendly format, you can check out our SEO process blog post here.
submitted by malchik23 to Entrepreneur [link] [comments]

Google Play Fake Reviews: Why is Google allowing this?

I've stopped purchasing on the Playstore and I stay away from it now because
  1. Google Play allows app developers to pay people to leave positive reviews (developers use Micro Jobs to do this. Despite it being against their policy.
How do I know this? Because I used to do Micro Jobs 6 odd years ago when I was bored at home..there are a LOT of micro jobs for leaving fake reviews. How it works? Theres a big list of jobs you can choose to do, IE proof read this article, download this app and come back and tell me in 120 words what you think, leave comments on selected YouTube videos, upvote YouTube videos, download an app from the Playstore and leave a 5 star reviews that says "X=Y", go to this website and click this link...ect.
  1. Google Play is allowing tons and tons off apps that are potentially dangerous to the user or are known to be dangerous to the user multimine
check out the reviews, again inundated with fake 5 star reviews and not a single real review about the app actually paying out, so what is the app collecting and sending from your phone? The developmers have the same tactic which you can see in the reviews. They pretend that you're mining ETH/BTC and not a single real person has gotten paid and the BTC that people do mine, it disappears all the time so people cannot get enough to withdraw, it's all wirtten in black and white in the reviews.
Pi Network
this has been proven time and time again to be a scam , just have a look through reddit
World News: Breaking News, All in One Feed Reader
This app developer is extremely dodgy and rude ( I've got an email trail with him). His app has gambling links in it and when you open the app a full screen ads pops up advertising his gambling website, without being able to get rid of it till its done. It is a paid app that has no ads. But it does ;) he specifically makes sure there isn't ads in this version because it's the paid version. The free has ads...but* now he's changed his Playstore app page to 'contains ads'. It doesn't contain ads from his AdSense account..he uses his own in app ads (code) to advertise his gambling website to everyone from kids up. The website is also a legitimate scam. ( I've written to Google extensively about this guy and forwarded our emails to Google as well as all the proof, Google said they'd look into it and months later they struck his app down, but only the paid one..then a few days later, he's got his app back up. He just needed to change a few backend code to comply with Google....thing is, he hasn't changed anything! His full screen ad to his scam gambling website are still all there. And who knows what his apps even sniffing out*
PHT cloud earning
This one is a scam that's collecting your data and promising kids a rich future in their fake crypto currency
Fair Go Pokies online
This is an actual gambling app that's rated for 3 year olds. I have reported it many times for months, other people have aswel, yet Google seem think Gambling apps are fine for 3+ year olds, Google have been informed about this but Google WILL NOT enforce their own policies on its developmers which is harming kids and our privacy
This is just a few off the top of my head. All these apps have extremely concerning reviews. Also all the positive reviews are all extremely fake.
How do I know they're fake? Well like I said earlier, I used to do Micro Jobs and it's full of jobs asking to leave positive reviews on their Google Play store app. If you have a look at the positive reviews in every single one of the apps I posted, you will see that all the positive reviews are exactly the same (minus a few purposefully placed grammatical and spelling errors), all say the exact same thing pretty much and look how people post the same emojis along with very similar, almost word for word reviews.
I've reported the reviews many times on these apps. And none of the obvious fake reviews have ever been removed. I believe Google to have given up on the Playstore all together. There is like 80/20 of apps that are very suspicious or are definitely fake and scans 80% Then there's 20% of real apps.
I have checked a lot of the developers out over the course of my research into this and found that most 90+% of these apps come from Asia, specifically India. Nothing against India the country, but the people are absolutely appallingly when it comes to scams. We all know that Indians are the biggest scammers, so why isn't Google doing anything about these apps? And why isn't Google doing anything about the massive amount of Indian scammers on their Playstore, let alone all the other people who are posting useless apps that aren't tested. Google is more interested in bringing in the developer fees rather than the community who buys the apps.
Most of the kids games are literal gambling apps by definition. All these free games that are not games, but money printing machines for the Devs. Put out a free app and then make it near impossible to continue after level 10 unless you pay massive prices for coins and such. Today's kids are having their gaming experience ruined by greed and their childhoods taken away from them unless they pay to progress. Do I think kids should just play games all day? No, I believe they should play outside and explore the dirt. But as a gamer myself, I believe kids should be allowed to spend hours playing video games too. When I was a kid, I'd play donkey Kong country for hrs and no paywalls to continu
I used to run my own online business a few years ago now and I used to market through Google ads, this opened me up to a magnitude of scams from Indians. Every single day I could guarantee I would have one cold call me, claiming to work for Google, wanting me to sign up through their marketing platform. Which kind you again, they claim they're working with Google.
1 of those calls was an actual person working for Google... Well actually he didn't work for Google, although his email signature says he does, he says he does and his company says they do. However, they are working contracted to Google. What they really are is just a call centre in India, that Google has outsourced their Adsense to. I confirmed he was a 'google partner' by checking out his partner id against Google's partner id check.( this is just way of saying they're a telemarketer that's contracted by Google to bring in sales to their Adsense.)
This guy wouldn't leave me alone, called me 3 times a day to try get me to put more money into my marketing, then he wanted to take over my account so he could manage it...this guy was full on trying to rob me of every cent I had. (He didn't get anything)
Every day/week the Playstore top 10 is the exact same apps. Intact they really haven't changed in a couple years. Google's Editors favourite apps, is always only ever the same apps that have paid to be Google's Editors favourite.
I left apple 8 years ago for Android...loved it! But today I feel like my expensive phone is an expensive spam farm because Google have drop the ball. I feel I miss apples clean look and lack of rubbish. Their app store is dynamically changing. I don't want to go back to apple cause their phones suck..but I'd rather an iPhone right now than be inundated with rubbish apps and nothing but fake review after fake review.
Google doesnt care about the Playstore and that's evident by my evidence in this post.
Google has allowed for almost a year now, for this one specific Gambling app aimed at kids, to exist on their store. The store is full of apps that are completely useless and apps that are so bad, they shouldn't have even been able to make it on to the playstore.
Just look at this what sort of app store is this when it allows crap like this.
Why am I writing this?
Because I'm done working for free for Google, doing a job they should be doing. But nothing I do changes anything, no matter how much you report, Google doesn't do anything. So I'm hoping maybe someone will see this and sort this shit out. Why not even have an algorithm that flags an app as a potential risk automatically when it's received X amount of 3 and blow star reviews ÷ the amount of downloads. When an all flags, you can check it out, this would solve the mass amounts of reports because you won't be having to sift through them, you'll just need to check the app out that's got flagged.
I know this is super long, it's so long that I cbf writing a TLDR because I believe it needs to be read as a whole.
And fix the top apps..how is there two QR readers in the top 8? How TF is Australia Post app in the top 20?
And Service NSW #1? 🤣
how TF is this even in the top 50 when it's rating is 1.8 stars
Why arent apps like these ones in the top ever? fuel meter
Motion Ninja
My Budget Book
Soul Browser
Pulse Messenger
Simpan
Easy Join
aCalander
submitted by biglezmaate to googleplay [link] [comments]

Anyone know if the government is working on changing the monetary laws?

Before getting irritated with the mainstream topic please read what's below thanks!
I've posted a while ago an inquiry about ways to get around PayPal ( and other digital banks ) in Tunisia and some people messaged me to ask me if i've found anything interesting, well sadly unless you have a relative outside of Tunisia you can't trust the traders here.... i've investigated YouTube, Facebook, websites about the #winou-paypal movement that happened years ago, anyway the minister of technology said on the Radio that The central bank of Tunisia which is the one people are 'blaming' isn't solely responsible of not being able to get PayPal ( or others ) to work here, and that they did their best to find ways around our monetary policy ( carte technologique ) which is btw since 1976 ( approx ), isn't that really outdated? i mean the laws prohibits any possession of foreign currency but PayPal insists that's the reason why they refused our application, so the minister said that some people are working on changing the policy. and that since 2016 - 2017, is it that hard to change these? is the weight of currency black market heavier than getting some unemployed people to get work online? anyone can answer this? Plus even if this is mainstream, thousands of people actually want it to happen. And our economy depends on phosphates which crumbling right now isn't it the right time?
Ps : i know everyone is freaking tired of PayPal topics i personally wanna hit my head on the screen. but as much as we hate it, we're that dependent i mean gambling/crypto/freelance/goods if that's taboo well our economy is dependant on such "taboo" ( alcohol, cigarettes, smuggling, customs stealing from people's packages...) ... i have friends from india that literally are living with online freelancing. should we start another movement or event but with a different motto? Don't we deserve at least an answer?
submitted by Virtual-Avocado-9946 to Tunisia [link] [comments]

Daily Market Recap - Tuesday, January 12, 2021

PsychoMarket Recap - Tuesday, January 12, 2020
Stocks traded roughly even today, with a significant dip near the middle of the day, as market participants continue to focus on the policy implications of the incoming Democratic administration and the consequences of last week’s riots at the Capitol.
After the Democrat’s election victory in the White House and Senate, market participants are trying to assess the path forward for the market. Under the unified government, the passage of additional stimulus to combat the still-surging pandemic is likely. Analysts at Credit Suisse have set a 4,100 target for the S&P 500, implying around 10% upside in 2021. However, in the near-term, a number of analysts expect volatility in the market. ClearBridge Investment Strategist told Yahoo Finance, “I think the markets are a little extended,” he added. “It wouldn’t surprise me if you saw a little consolidation here over the next couple of weeks, somewhere in the 5% range. But I do think that this is going to be a buying opportunity for a ... very strong economic growth picture you’re going to see in 2021.”
Today, in response to the riot at the Capitol last week by supporters of Trump, the US House of Representatives are initiating impeachment proceedings and are calling on Vice President Mike Pence to invoke the 25th amendment to remove Trump from office. Invoking the 25th Amendment would allow Pence and a majority of the Cabinet to vote to remove Trump from office due to his inability to "discharge the powers and duties of his office" -- an unprecedented step. Pence has so far given no indication that he would take that action. House Speaker Nancy Pelosi has called on Pence to respond within “24 hours”. In the impeachment resolution, likely to be discussed tomorrow, Trump is accused of “inciting an insurrection.” “We have to be very tough and very strong right now in defending the Constitution and democracy,” said Rep. Jamie Raskin, D-Md., an author of both pieces of legislation, in an interview.
Shares of internet companies continue to be under pressure following reports that many of these companies, including Facebook (FB), Snapchat (SNAP) and Twitter (TWTR) banned President Donald Trump’s account. Over the weekend, Twitter permanently banned Trump from their platform, saying in a statement “After close review of recent Tweets from the realDonaldTrump account and the context around them we have permanently suspended the account due to the risk of further incitement of violence.” Apple (AAPL) and Google removed conservative social media platform Parler from their respective platforms, citing inadequate content moderation policies and Amazon (AMZN) said it would no longer host Parler on its web hosting services. In response, Parler sued Amazon, alleging that Amazon Web Services kicked the company off its cloud servers for political and anti-competitive reasons. As of now, Parler remains offline.
Highlights
“Be not afraid of growing slowly, be afraid only of standing still.” - Chinese Proverb
submitted by psychotrader00 to RedditTickers [link] [comments]

$MP == Must Play --> MP Materials DD

Here’s what’s up. For the next energy/tech economy to manifest we’re going to need a lot of “Rare Earth Elements” (REEs; meme potential endless 🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀 ). REEs are used in most high-end consumer electronics, advanced renewable energy tech, and energy storage tech these days. REEs Neodymium and Praseodymium are critical to the manufacture of strong magnets 🧲 for turbines (wind, hydro, gas, etc), and EVs, due to their high efficiency and high energy density. REEs such as Dysprosium are used to increase the operating temperature of the magnets for high-temp applications. Other REEs are used in the production of smart phones, hard disk drives, military defense systems, and even medical equipment. OK, you get it, they’re useful, and used A LOT. So, what’s the big deal?
The majority of REE production is concentrated in just two countries: China (85%) and Australia (~10%), with the rest scattered around the world (Russia, Brazil, India, etc). “In 2010 China significantly restricted their rare earth exports. That was done to ensure a supply of rare earths for domestic manufacturing and for environmental reasons. This shift by China triggered panic buying, and some rare earth prices shot up exponentially.” – Geology.com. As the demand for the above tech increases, so will the demand for REEs. 🚀🚀🚀
How rare are REEs? Honestly, it depends on the element in question. The main factor that puts them into this category isn’t necessarily their abundance, it’s the economics of extraction. They’re difficult to find in concentrations that are worth mining and processing. This decreases supply and drives up the price, causing them to be effectively “rare.” Why mention this, you ask?
Because the money is to be found in new raw ore processing/recycling technologies. So we need better ways to extract REEs from raw ore, and we need better ways to recycle the REEs that are tied up in waste-tech. We’re at a point with our tech consumption that we’ve all probably had at least 1 old smart phone; chances are you’ve had 3-4 at this point. Currently, companies cannibalize the phones for useful parts, refurb, or throw them away. But this is a HUGE waste of REEs. Additionally, currently, there are no commercial capabilities to separate and process HREEs outside of China.
Enter MP Materials ($MP)– the only owner of an active REE mine in the US. They recently went public and have been on a steady climb since (up 100% in ~6wks), but I see more room to run. They also recently announced plans to have operational separation capabilities by the end of 2020 (no news as of 12/30). Having an operational REE mine is a HUGE deal, since the development of additional mines in the US has been stymied. China can (and will) manipulate the prices to make further mine development uneconomical, but they can’t price MP out of production entirely (esp with the US gov’t backing them). They hold investment contracts with the DoD related to these separation technologies as it’s seen as pertaining to national security. 🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀
------------------------------------------------------------------------------------
Did a quick search for other DDs on MP; I believe these are complimentary to mine and not redundant.
https://www.reddit.com/wallstreetbets/comments/kmmg97/mp_mp_materials_dd/
https://www.reddit.com/wallstreetbets/comments/k03k86/mp_has_arrived/
​
-------------------------------------------------------------------------------------
Additional companies to keep an eye on:
Lynas Corporation $LYSCY (market cap ~$2.7B) – Australian REE mining company (close global ally of US). Has MOUs with smaller US companies aiming to develop HREE separation and processing capacity in Texas.
AMG Critical Materials Company (market cap ~$840M) – Lithium and silicon production, sub of much larger company with innovative manufacturing/R&D etc.
Texas Mineral Resources (market cap $124M) – also opening a pilot plant in the US for separating REEs, ore sourced from US.
Rare Earth Element Ltd (market cap ~$115M) - developing mine in Wyoming for HREEs. Rare Element Resources is developing separation and processing capabilities with proprietary technology. Pilot demonstration of separations tech in Canada and Germany.
Ucore Rare Metals (market cap $33M)- developing mine in AK for HREEs (come online in 3-4 years). Building pilot plant in US for separating LREEs and HREEs
Private, non-traded companies:
Momentum Technologies – has capabilities to produce Rare Earth Oxides (not previously mentioned) from a variety of feedstocks (raw and recycled).
Electron Energy Company – manufactures samarium cobalt magnets, actively stockpiles rare earth metals to prevent supply disruption – carrying between six to twelve months supply.
https://geology.com/articles/rare-earth-elements/#:~:text=rare%20earth%20metals.-,Uses%20of%20Rare%20Earth%20Elements,fluorescent%20lighting%20and%20much%20more.
https://www.jjsmanufacturing.com/blog/rare-earth-elements-electronics-manufacturing
https://www.energy.gov/sites/prod/files/2020/04/f73/Critical%20Materials%20Supply%20Chain%20White%20Paper%20April%202020.pdf
​
Positions: Shares MP (I’m too poor to gamble with too many options)
TLDR; Domestic production/recycling/separation/processing of Rare Earth Elements is $$$$$$ REEEEEEEEEEE to the moon.
submitted by SpaceWasteCadet to wallstreetbets [link] [comments]

Cricket-Betting.com secures £500K funding round to launch brand globally

Cricket-Betting.com secures £500K funding round to launch brand globally
​
https://preview.redd.it/10y1nxi9jng61.png?width=512&format=png&auto=webp&s=f27e5709c857b25fdf7da26bbb5ef45f5947d601
Cricket Betting, one of the world’s most prominent specialist cricket blogs, is set to expand its global reach having secured a significant funding round. The start-up, which has been operational for less than one year, has raised over £500K of private investment to support its next growth phase.
Having first launched in India, where it has attracted a significant social media following, the Cricket Betting team will now target a worldwide audience of cricket fans across the UK, Asia, and Australia.
Cricket-Betting.com publishes match predictions, live scores, live commentary, in-play cricket odds comparison, and iBetting operator comparisons. Cricket Betting is a media company and do not offer actual gambling services but help iBetting operators acquire players.
Global Expansion & Enhanced Services
The Cricket Betting team has used the first portion of their £500K cash injection to purchase the Cricket-Betting.com domain. Cricket Betting founder Ben Brown said “We’ve learned a lot over the last year and believe we’ve developed the necessary knowledge and experience to bring our brand to a global audience. Cricket Betting has a significant following in India, but we recognise the opportunities that exist in other cricket playing nations across the world.”
The site is partnering with many of the world’s foremost sports betting platforms to provide cricket fans up to the second prematch and in-play odds checker.
The latest funding round enables the Cricket Betting team to enhance their existing product and introduce new services. They intend to relaunch Cricket-Betting.com next year with improved design and UX, along with a range of new functions including covering more matches, a cricket betting calculator, and a more enhanced cricket match analysis. The investment will also help fund online marketing campaigns and social media activity.
A Specialist Cricket Betting Aggregator and News Site
​
https://preview.redd.it/l4t7jyy9kng61.jpg?width=720&format=pjpg&auto=webp&s=8ff9848005d30d487a25ccdfd6d14f13673426ce
Cricket Betting was founded by cricket fans for cricket fans. The team recognised an opportunity to build an integrated resource combining news, head to head analysis, live scores, live commentary, and live odds comparison tool for those who like to bet on the sport. The site has amassed 150,000 Facebook followers and a significant number of regular readers who enjoy a mixture of news, opinion, tips, and sports betting site reviews. With the increased capital behind them, the team intends to launch the site across other markets.
Cricket is a hugely popular sport across the UK, Australia, South Asia, and Southern Africa, with initiatives like the Indian Premier League and Australian Big Bash, attracting a wider fanbase and opening up new betting markets. Cricket Betting can become the world’s leading cricket punters resource by reaching target audiences with quality content.
submitted by PRPressIndia to u/PRPressIndia [link] [comments]

1/24 Weekly Watchlist forgot to post it here. Been on the FREE Telegram

1/24 WEEKLY WATCHLIST
[P.S. Only enter positions you feel the most comfortable with. Your money is your soldier only send him into battle when you think he'll win. Some of these I have taken positions. Some I am looking to take positions. I post my positions fairly regularly]
$SPY Predictions: M: + T: + W: - or ~ Th: - F: -
[~ sideways]
🔑KEY🔑
[💎-Long time gold][⁉️-Could go both ways][🚀-I think this is gonna shoot up][🔥-This is picking up momentum/Has reason to pick up][⚠️-Already ran a bit be careful][👀-Watching this one closely][⭐- Huge Catalyst or info]
🔎BIG FOCUS🔍
🧨Telegram Special at the bottom🧨
🔍$IDEX $PLTR $CLSK $SOS $WATT $LOTZ $APXT $CLOV $TELL🔎
⬆️Higher Priority ⬇️Lower Priority
🚀💸PENNYS💸🚀
$WATT - Super undervalued in my eyes. Daily/4hr MACD: 🐮 Daily/4hr RSI: OVERBOUGHT⚠️ Support:$2.25/$2.40 /$2.80 Resistance: $3.5🔥🚀👀💎
$SOS - ⭐Intends to launch a cryptoCurrency banking system! Alot of good news this weekend.⭐4hr HAMMER DOJI ⭐Daily MACD:🐻 4hr MACD: 🐮 Support: $1.78/ $2.10 Resistance:$2.60/$3.17🔥🚀👀💎
$TELL - ⭐Given a $5 PT. Truthfully this ticker has ran a bit already but I dont think it's nearly finished. Daily/4hr MACD: 🐮 ⭐4hr HAMMER DOJI⭐Daily/4hr RSI: OVERBOUGHT Support:$1.50/$2.20 /$2.50 Resistance: ?? 🔥🚀👀
$GRIL - "They hate me at $2 but they'll chase me at $3"⭐Daily/4hr GOLDEN CROSS COMING⭐Bull Flag forming. Nano Sized float. Daily/4hr MACD: 🐮 Daily/4hr RSI: Approaching Overbought Support:$1.77/$1.83 Resistance:$2.28/ $2.58 /$2.90🔥🚀👀💎
$GNUS - Im bullish here. Daily/4hr chart has a Cup & Handle. Daily/4hr MACD: 🐮 4hr RSI: OVERBOUGHT⚠️ Support: $1.30/ $1.35 Resistance:$1.65/$1.75/$2🔥🚀👀💎
$GSAT - Cathie Wood Space ETF could very likely pick this up. Daily/4hr MACD:🐮 Daily RSI: OVERBOUGHT ⚠️ Support: $0.50/$0.82 Resistance: ??⚠️🔥🚀👀💎
$VIVE - ⭐$3.40 offering! Super beat down. Nearing 52wk LOW. 4hr MACD: 🐮 This has a nice wave back up to $4 Daily RSI: MASSIVELY OVERSOLD⭐4hr HAMMER DOJI⭐ Support/Resistance: ??🔥🚀
$TANH - Oblong C&H. Still severely undervalued in the EV sector. Still has gapped up from the last offering. Support: $1.40/$1.49 /$1.80 Gap Up to:$2.17/$2.75/ $3.05🔥🚀👀
$HCHC - ⭐CEO bought 2.6m shares! Ties to $BLNK. Possible decending triangle. If it hits $3.25 I'd cut this like a bad ex-gf.Daily/4hr MACD: 🐮 Daily RSI: Approaching Overbought Support: $2.25/$3.05 Resistance:$3.81/$4.03🔥🚀👀
💰Honorable Mentions💰
$IDEX - I Suprising think this could push up to the $4 range here. I wouldn't be going long here though. I'd treat this like a bad ex gf and get out asap.
$RIOT/$MARA/$JFU/$EBON/$PYPL/ $SQ - I'd be watching bitcoin for a potential bounce and run up here!
$AMC - Already squeezed quite a bit. Just would keep this on the corner of your eyes for a watch.
$AYRO - ⭐Doordash and Uber is exploring purchasing vehicles. AYRO CEO said they are exploring both opportunities and are in talks!🔥🚀
💰Non-Pennys💰
$PLTR - ⭐Jan 26th Demo. Daily/4hr MACD: 🐮 Daily/4hr RSI: OVERBOUGHT ⚠️ Support: $26/ $30 Resistance: ??52wk high ⚠️🔥🚀👀
$CLSK - Looks like the reversal has started. 4hr MACD: 🐮 Support: $25 Resistance: $31.50/$37🔥🚀👀💎
$PPIH - ⭐Awarded a 7.5m contract with India AH. 51m market cap company. This is a no brainer.Contract worth 15% of MARKET CAP?!Being slept on!UNGODLY LOW VOLUME! MASSIVE Gap to $8/$8.75/$10 too fill🔥🚀👀
$APXT - ⭐[SPAC]CONFIRMED February for merger! Microsoft cloud Avepoint going public through this SPAC! 4hr RSI: Approaching Oversold Support: $12.75/$13.75/$14.50 Next Target $17.61/$18.12🔥🚀👀💎
$CLOV - ⭐Walgreens working with them. Lots of Bullish news coming out.4hr MACD: 🐮 Support: $12/$13 Resistance: $15.50/ $16.50🔥🚀👀
$GDRX - 4hr MACD: 🐮 Support: $37/ $40/$41 Resistance: $45/$47/$50/ $52🔥🚀👀💎
$SRAC - ⭐[SPAC]Momentues merger. Space mining. ⭐ARK SPACE ETF PICK UP! This is a 2025-2035 hold gold mine. Patience PAYS on this one.🔥🚀💎
$WOOF - Petco just IPO. $26 looks to be the baseline support. I like this as a short/medium term swing.⁉️$PSTH - ⭐[SPAC]Biggest SPAC in history of the SPAC's. Bill Ackerman is the king of kings. SpaceX? Starlink? Who could it be. Careful 50% above NAV🔥🚀👀💎
$LOTZ - ⭐CarLotz approved to go public through this SPAC. Still fairly cheap honestly. This should be a nice gainer.🔥🚀
$NNDM -Babe Cathie Wood ARK been loading this heavy. 3D printing nothing quite like this out there. Personally would wait for a PULLBACK! Daily/4hr MACD: 🐮Daily/4hr RSI: OVERBOUGHT ⚠️ Support:$8/$9/$10.75 Resistance:??⚠️🔥🚀👀💎
$CCIV - ⭐Almost certainly confirmed Lucid Motors merger. This could push up for North of $30 Support: $17🔥🚀🚀👀💎
$FLUX - Clean Lithium Energy Daily MACD: 🐻 Support: $15.50/$17.30 Resistance: $20🔥🚀👀💎
$CRSR -⭐Earnings Feb 10th Daily/4hr MACD: 🐮 Support: $35 Resistance:$39/ $40.50 Gap Up to:$44/$45🔥🚀👀💎
$PRPH - ⭐$12.50 Offering play here. Not much more for me here other than that.
$VMAR - ⭐[SPAC] EV Boats & Hoes! Not a single competitor in the EV boat industry. This is a goldmine. Resistance: $16🔥🚀
$LGVW - ⭐[SPAC]Bill Gates & Cathie Wood ARK Money backing this one. They make portable ultra sound machines. Support: $16.75/$18.50/ $19.50 Resistance:$22⚠️ 💎
$DKNG -⭐NY Gambling laws looking to change. Only a matter of time until online gambling is globally legal. Support: $48/$52 Resistance:$55.25/$56🔥🚀👀💎
$VVOS - New IPO. Insider Buys. Honestly don't know what to expect from this. Daily MACD:🐮 4hr RSI: Approaching Oversold! Support: $6.10 Resistance: $7.30 Does have a gap up to fill back up to $10⁉️⁉️🔥🚀
🌝Cathie Wood Space ETF Stocks🌝
$SRAC⭐ / $SPCE / $GSAT⭐ / $BA / $LMT / $LORL
🧨Telegram special boys!🧨
TELEGRAM ONLY
🎆JANURARY EARNINGS🎆
$AYU - 25th AH [Calls]
$JNJ - 26th PM
$MMM - 26th PM
$RTX - 26th PM
$GE - 26th PM [Iron Condors/Puts]
$NEE - 26th PM [Iron Condors]
$VERI - 26th PM
$AXP - 26th PM
$TXN - 26th AH [Calls]
$MSFT - 26th AH
$AMD - 26th AH [Gamble Puts]
$SBUX - 26th AH
$LRN - 26th AH
$BA - 27th PM
$ABOT - 27th PM
$BA - 27th PM
$T - 27th PM
$AAPL - 27th AH
$FB - 27th AH
$TSLA - 27th AH
$LEVI - 27th AH [Calls]
$MCD - 28th PM
$FLWR - 28th PM
$LUV - 28th PM
$MKC - 28th PM
$AAL - 28th PM
$VZ - 28th AH
$CAT - 29th PM [Calls]
$LLY - 28th PM
$ERIC - 28th PM [Calls]
⚖UPCOMING FDA INFO⚖
$AUPH - Jan 22 APPROVED HALTED
$ATXI - Feb ??
$ADMS - Feb 1st
$GTHX - Feb 15th
$CRMD - Feb 28th⭐
$ATNX - Feb 28th
$KMPH - March 2nd⭐
$AQST - March 2nd⭐
$ORPH - March 17th
$CYTR - March 17th⭐
$KNSA - March 21st
$AVEO - March 31st
🙏 I would like to just thank all the supporters once again. Between your constant generosity and the overall communities kind words none of this would be possible. If you decide to donate please shoot me a PM so I can thank you! I dont care if its $1 or $1000 I'd still like to give you a thanks!🙏
❤🖤💙💚🤎💛🧡💜🤍
My Links:
⭐Cashapp: $Hamstackz⭐
⭐Venmo: $JDH3703 ⭐
⭐Paypal: http://paypal.me/PhillyDiamondhands ⭐
Again! Thank you all for being apart of this great journey!
submitted by Philly19111 to PhillyStockTelegram [link] [comments]

2021 Outlook

![Image](https://vhinny-public-assets.s3.amazonaws.com/img/222a2164-6c8e-4d2f-9b83-c921117ec499)
It’s the beginning of the year; that period, we reflect on our strategies and realign our portfolios to suit our current outlook. Though past performance is usually used as a basis to forecast future performance, it would be foolhardy to expect a repeat of last year’s performance this year. So how do we position ourselves for the coming fiscal year and ensure that we finish strongly with gains in our portfolios? Especially as the year has started with a massive sell-off.
Starting on a wrong foot?
On Monday, January 4, the US stock market posted its worse year-opening trading sessions in the last five years. The equities market has not had a losing January since 2016. It was a day that saw 40% of December’s gains being trimmed off, making it the third-worst year-opening session in history. Certainly, this performance did not echo Wall Street banks' permutations such as JP Morgan and Goldman Sachs that had earlier forecast a record-breaking 2021 for the S&P 500.
However, a cursory look at the market would imply that this should be expected. Investors should brace for a 10% to 15% correction between January and February. Strong rallies would follow this are in March/April, July, and October. Though it would be criminal to expect the yearly gains of 2020 to reoccur this year, expect a lot of fretting from investors who would want to see a replay of last year’s scenery.
Rotation into value would taper down later in the year.
Value/cyclical would see lots of action as we begin a slow, crushing return to normalcy. Small and mid-capped stocks to outpace big capped stocks. Tech stocks have had their run, and there is the widespread belief that they would be reined-in.
However, when the reopening frenzy dies down, and people begin to look closely at the books, cyclical stocks' current valuation would raise questions. For example, airlines have been carrying huge debt before the pandemic occurred. The reopening only implies an increase in revenue, but not profits.
Pandemic winners may be crushed.
Some pandemic stocks would be crushed. Think Peloton, Doordash? The lockdown afforded companies such as this the opportunity to boost sales and revenue. Shares of Zoom and Netflix increased astronomically, as people adjusted to staying and working from home. However, with the vaccine now out and the slow and gradual return to normalcy kicking off, many of these companies would not be able to replicate their impressive financial performance.
While it is acknowledged that their products would still be very much in demand, pent up consumer demand would be directed to other sectors that were affected by the pandemic. As such, it is expected that there would be an increase in shopping, vacationing, going to cinemas(outdoor events), than people demanding for Zoom, eating in, peloton bikes, or streaming movies.
For some of these pandemic winners, their industries are already getting saturated. For example, Netflix is facing intense competition from a motley of contenders, which includes Disney, NBC, and Warner Bros. Tesla is also facing competition from both traditional automakers and new EV start-ups.
Sectors to look at
Sectors to look at are 5g, AI, and renewable energy. Semiconductors and fintech would definitely see bullish actions, though without the same momentum as last year. As we increasingly adopt digitization, and the ambit of the Internet of Things continues to expand, the demand for semiconductors would increase.
Fintechs like semiconductors play both ways. They are suitable for the pandemic and are poised to gain from the reopening. Pent up consumer demand increased savings, and the reopening of the economy would make people swiping their cards again. The contactless shopping experience, which spiked last year due to the pandemic, is expected to persist as more people would want to be healthy and safety-conscious despite the presence of a vaccine.
Renewable energy stocks are supposed to have an impressive 2021 for a couple of reasons. The increasing adoption of renewable energy alternatives and the gradual transition from fossil fuels would see more resources allocated to the sector.
Already countries such as China, Germany, France, the UK, and India have set timelines for the phasing out of cars operating on internal combustible engines. The incoming Biden administration has repeatedly voiced support for renewable energy and went as far as outlining a $2trn plan to boost the sector. However, the possibility of a gridlocked Congress may not bring this to fruition, but this does not dampen the growth in the industry.
This is not a total write-off of oil stocks. As the economy reopens and people begin to travel and commute, the demand for oil would rise. This implies more drillers would be operating to shore up supply. This trend would see itself through the year. But if you are thinking three years and above, renewables are the way to go.
Online gambling stocks such as DKNG and PENN are also good bets. States desperate to increase their revenue sources, battered and stretched by the pandemic, are turning to gambling as a potential revenue source. This has led to an increase in the number of states that have legalized gambling. As the legalization of gambling increases, the customer base and coverage of these companies would also increase. This implies more bettors would be registered on their platforms.
Due Diligence advised.
As usual, we advise that you carry out due diligence and do not take our advice hook, line, and sinker. The best we can do is forecast, but Mr. Market has a mind of his own, as we all know too well. Have a profitable 2021.
Thanks for reading!
Checkout Afroxyz's page for more.
submitted by nhelvog to RedditTickers [link] [comments]

SEO is easy. The EXACT process we use to scale our clients' SEO from 0 to 200k monthly traffic and beyond

Hey guys!
There's a TON of content out there on SEO - guides, articles, courses, videos, scams, people yelling about it on online forums, etc etc..
Most of it, however, is super impractical. If you want to start doing SEO TODAY and start getting results ASAP, you'll need to do a TON of digging to figure out what's important and what's not.
So we wanted to make everyone's lives super easy and distill our EXACT process of working w/ clients into a stupid-simple, step-by-step practical guide. And so we did. Here we are.
A bit of backstory:
If you guys haven't seen any of my previous posts, me and my co-founder own an SEO/digital marketing agency, and we've worked w/ a ton of clients helping them go from 0 to 200k+ monthly organic traffic. We've also helped some quite big companies grow their organic traffic (from 1M to over 1.8M monthly organic), using the exact same process.
So without further ado, grab your popcorn, and be prepared to stick to the screen for a while, cause this is going to be a long post. Here's everything I am going to cover:
Step #1 - Technical Optimization and On-Page SEO
Step #1 to any SEO initiative is getting your technical SEO right.
Now, some of this is going to be a bit technical, so you might just forward this part to your tech team and just skip ahead to "Step #2 - Keyword Research."
If you DON'T have a tech team and want a super easy tl;dr, do this:
If you’re a bit more tech-savvy, though, read on!
Technical SEO Basics
Sitemap.xml file. A good sitemap shows Google how to easily navigate your website (and how to find all your content!). If your site runs on WordPress, all you have to do is install YoastSEO or Rankmath SEO, and they’ll create a sitemap for you. Otherwise, you can use an online XML Sitemap generation tool.
Proper website architecture. The crawl depth of any page should be lower than 4 (i.e: any given page should be reached with no more than 3 clicks from the homepage). To fix this, you should improve your interlinking (check Step #6 of this guide to learn more).
Serve images in next-gen format. Next-gen image formats (JPEG 2000, JPEG XR, and WebP) can be compressed a lot better than JPG or PNG images. Using WordPress? Just use Smush and it’ll do ALL the work for you. Otherwise, you can manually compress all images and re-upload them.
Remove duplicate content. Google hates duplicate content and will penalize you for it. If you have any duplicate pages, just merge them (by doing a 301 redirect) or delete one or the other.
Update your ‘robots.txt’ file. Hide the pages you don’t want Google to index (e.g: non-public, or unimportant pages). If you’re a SaaS, this would be most of your in-app pages. ]
Optimize all your pages by best practice. There’s a bunch of general best practices that Google wants you to follow for your web pages (maintain keyword density, have an adequate # of outbound links, etc.). Install YoastSEO or RankMath and use them to optimize all of your web pages.
If you DON’T have any pages that you don’t want to be displayed on Google, you DON’T need robots.txt.
Advanced Technical SEO
Now, this is where this gets a bit more web-devvy. Other than just optimizing your website for SEO, you should also focus on optimizing your website speed.
Here’s how to do that:
Both for Mobile and PC, your website should load in under 2-3 seconds. While load speed isn’t a DIRECT ranking factor, it does have a very serious impact on your rankings.
After all, if your website doesn’t load for 5 seconds, a bunch of your visitors might drop off.
So, to measure your website speed performance, you can use Pagespeed Insights. Some of the most common issues we have seen clients facing when it comes to website speed and loading time, are the following:
Want to make your life easier AND fix up all these issues and more? Use WP Rocket. The tool basically does all your optimization for you (if you’re using WordPress, of course).
Step #2 - Keyword Research
Once your website is 100% optimized, it’s time to define your SEO strategy.
The best way to get started with this is by doing keyword research.
First off, you want to create a keyword research sheet. This is going to be your main hub for all your content operations.
You can use the sheet to:
  1. Prioritize content
  2. Keep track of the publishing process
  3. Get a top-down view of your web pages
And here’s what it covers:
Now that you have your sheet (and understand how it works), let’s talk about the “how” of keyword research.
How to do Keyword Research (Step-by-Step Guide)
There are a ton of different ways to do that (check the “further readings” at the end of this section for a detailed rundown).
Our favorite method, however, is as follows…
Start off by listing out your top 5 SEO competitors.
The key here is SEO competitors - competing companies that have a strong SEO presence in the same niche.
Not sure who’s a good SEO competitor? Google the top keywords that describe your product and find your top-ranking competitors.
Run them through SEMrush (or your favorite SEO tool), and you’ll see how well, exactly, they’re doing with their SEO.
Once you have a list of 5 competitors, run each of them through “Organic Research” on SEMrush, and you'll get a complete list of all the keywords they rank on.
Now, go through these keywords one by one and extract all the relevant ones and add them to your sheet.
Once you go through the top SEO competitors, your keyword research should be around 80%+ done.
Now to put some finishing touches on your keyword research, run your top keywords through UberSuggest and let it do its magic. It's going to give you a bunch of keywords associated with the keywords you input.
Go through all the results it's going to give you, extract anything that’s relevant, and your keyword research should be 90% done.
At this point, you can call it a day and move on to the next step. Chances are, over time, you’ll uncover new keywords to add to your sheet and get you to that sweet 100%.
Step #3 - Create SEO Landing Pages
Remember how we collected a bunch of landing page keywords in step #2? Now it’s time to build the right page for each of them! This step is a lot more straightforward than you’d think. First off, you create a custom landing page based around the keyword. Depending on your niche, this can be done in 2 ways:
  1. Create a general template landing page. Pretty much copy-paste your landing page, alter the sub-headings, paraphrase it a bit, and add relevant images to the use-case. You’d go with this option if the keywords you’re targeting are very similar to your main use-case (e.g. “project management software” “project management system”).
  2. Create a unique landing page for each use-case. You should do this if each use-case is unique. For example, if your software doubles as project management software and workflow management software. In this case, you’ll need two completely new landing pages for each keyword.
Once you have a bunch of these pages ready, you should optimize them for their respective keywords.
You can do this by running the page content through an SEO tool. If you’re using WordPress, you can do this through RankMath or Yoast SEO.
Both tools will give you exact instructions on how to optimize your page for the keyword.
If you’re not using WordPress, you can use SurferSEO. Just copy-paste your web page content, and it’s going to give you instructions on how to optimize it.
Once your new landing pages are live, you need to pick where you want to place them on your website. We usually recommend adding these pages to your website’s navigation menu (header) or footer.
Finally, once you have all these new landing pages up, you might be thinking “Now what? How, and when, are these pages going to rank?”
Generally, landing pages are a tad harder to rank than content. See, with content, quality plays a huge part. Write better, longer, and more informative content than your competition, and you’re going to eventually outrank them even if they have more links.
With landing pages, things aren’t as cut and dry. More often than not, you can’t just “create a better landing page.”
What determines rankings for landing page keywords are backlinks. If your competitors have 400 links on their landing pages, while yours has 40, chances are, you’re not going to outrank them.
Step #4 - Create SEO Blog Content
Now, let’s talk about the other side of the coin: content keywords, and how to create content that ranks.
As we mentioned before, these keywords aren’t direct-intent (the Googler isn’t SPECIFICALLY looking for your product), but they can still convert pretty well. For example, if you’re a digital marketing agency, you could rank on keywords like…
After all, anyone looking to learn about lead gen techniques might also be willing to pay you to do it for them.
On top of this, blog post keywords are way easier to rank for than your landing pages - you can beat competition simply by creating significantly better content without turning it into a backlink war.In order to create good SEO content, you need to do 2 things right:
  1. Create a comprehensive content outline
  2. Get the writing part right
Here’s how each of these work...
How to Create a Content Outline for SEO
A content outline is a document that has all the info on what type of information the article should contain Usually, this includes:
Outlines are useful if you’re working with a writing team that isn’t 100% familiar with SEO, allowing them to write content that ranks without any SEO know-how.
At the same time, even if you’re the one doing the writing, an outline can help you get a top-down idea of what you should cover in the article.
So, how do you create an outline? Here’s a simplified step-by-step process…
  1. Determine the target word count. Rule of thumb: aim for 1.5x - 2x whatever your competitor wrote. You can disregard this if your competition was super comprehensive with their content, and just go for the same length instead.
  2. Create a similar header structure as your competition. Indicate for the writer which headers should be h2, which ones h3.
  3. For each header, mention what it’s about. Pro tip - you can borrow ideas from the top 5 ranking articles.
  4. For each header, explain what, exactly, should the writer mention (in simple words).
  5. Finally, do some first-hand research on Reddit and Quora. What are the questions your target audience has around your topic? What else could you add to the article that would be super valuable for your customers?
How to Write Well
There’s a lot more to good content than giving an outline to a writer. Sure, they can hit all the right points, but if the writing itself is mediocre, no one’s going to stick around to read your article.
Here are some essential tips you should keep in mind for writing content (or managing a team of writers):
  1. Write for your audience. Are you a B2B enterprise SaaS? Your blog posts should be more formal and professional. B2C, super-consumer product? Talk in a more casual, relaxed fashion. Sprinkle your content with pop culture references for bonus points!
  2. Avoid fluff. Every single sentence should have some sort of value (conveying information, cracking a joke, etc.). Avoid beating around the bush, and be as straightforward as possible.
  3. Keep your audience’s knowledge in mind. For example, if your audience is a bunch of rocket scientists, you don’t have to explain to them how 1+1=2.
  4. Create a writer guideline (or just steal ours! -> edit: sorry had to remove link due to posting guidelines)
  5. Use Grammarly and Hemingway. The first is like your personal pocket editor, and the latter helps make your content easier to read.
  6. Hire the right writers. Chances are, you’re too busy to write your own content. We usually recommend using ProBlogger or Cult of Copy Job Board (Facebook Group) to source top writing talent.
Step #5 - Start Link-Building Operations
Links are essential if you want your content or web pages to rank.
If you’re in a competitive niche, links are going to be the final deciding factor on what ranks and what doesn’t.
In the VPN niche, for example, everyone has good content. That’s just the baseline. The real competition is in the backlinks.
To better illustrate this example, if you Google “best VPN,” you’ll see that all top-ranking content pieces are almost the same thing. They’re all:
So, the determining factor is links. If you check all the top-ranking articles with the Moz Toolbar Extension, you’ll see that on average, each page has a minimum of 300 links (and some over 100,000!).
Meaning, to compete, you’ll really need to double-down on your link-building effort.
In fact, in the most competitive SEO niches, it’s not uncommon to spend $20,000 per month on link-building efforts alone.
Pro Tip
Got scared by the high $$$ some companies spend on link-building? Well, worry not!
Only the most ever-green niches are so competitive. Think, VPN, make money online, health and fitness, dating, CBD, gambling, etc. So you know, the usual culprits.
For most other niches, you can even rank with minimal links, as long as you have top-tier SEO content.
Now, let’s ask the million-dollar question: “how do you do link-building?”
4 Evergreen Link Building Strategies for Any Website
There are a TON of different link building strategies on the web. Broken link building, scholarship link building, stealing competitor links, and so on and so on and so on.
We’re not going to list every single link building strategy out there (mainly because Backlinko already did that in their link building guide).
What we are going to do, though, is list out some of our favorite strategies, and link you to resources where you can learn more:
  1. Broken link building. You find dead pages with a lot of backlinks, reach out to websites that linked to them, and pitch them something like “hey, you linked to this article, but it’s dead. We thought you’d want to fix that. You can use our recent article if you think it’s cool enough.”
  2. Guest posting. Probably the most popular link building strategy. Find blogs that accept guest posts, and send them a pitch! They usually let you include 1-2 do-follow links back to your website.
  3. “Linkable asset” link building. A linkable asset is a resource that is so AWESOME that you just can’t help but link to. Think, infographics, online calculators, first-hand studies or research, stuff like that. The tl;dr here is, you create an awesome resource, and promote the hell out of it on the web.
  4. Skyscraper technique. The skyscraper technique is a term coined by Backlinko. The gist of it is, you find link-worthy content on the web, create something even better, and reach out to the right people.
Most of these strategies work, and you can find a ton of resources on the web if you want to learn more.
However, if you’re looking for something a bit different, oh boy we have a treat for you! We’re going to teach you a link-building strategy that got us around:
...And so much more, all through a single blog post.
Link-Building Case Study: SaaS Marketing
“So, what’s this ancient link-building tactic?”
I hear you asking. It must be something super secretive and esoteric, right?
Secrets learned straight from the link-building monks at an ancient SEO temple…
“Right?”
Well, not quite.
The tactic isn’t something too unusual - it’s pretty famous on the web. This tactic comes in 2 steps:
  1. Figure out where your target audience hangs out (create a list of the channels)
  2. Research the type of content your audience loves
  3. Create EPIC content based on that research (give TONS of value)
  4. Promote the HELL out of it in the channels from step 1
Nothing too new, right?
Well, you’d be surprised how many people don’t use it.
Now, before you start throwing stones at us for overhyping something so simple, let’s dive into the case study:
How we PR’d the hell out of our guide to SaaS marketing (can't add a link, but it's on our blog and it's 14k words long), and got 10k+ traffic as a result.
A few months back when we launched our blog, we were deciding on what our initial content should be about.
Since we specialize in helping SaaS companies acquire new users, we decided to create a mega-authority guide to SaaS marketing (AND try to get it to rank for its respective keyword).
We went through the top-ranking content pieces, and saw that none of them was anything too impressive.
Most of them were about general startup marketing strategies - how to validate your MVP, find a product-market fit, etc.
Pretty “meh,” if you ask us. We believe that the #1 thing founders are looking for when Googling “saas marketing” are practical channels and tactics you can use to acquire new users.
So, it all started off with an idea: create a listicle of the top SaaS marketing tactics out there:
  1. How to create good content to drive users
  2. Promote your content
  3. Rank on Google
  4. Create viral infographics
  5. Create a micro-site
...and we ended up overdoing it, covering 41+ different tactics and case studies and hitting around 14k+ words.
On one hand, oops! On the other hand, we had some pretty epic content on our hands. We even added the Smart Content Filter to make the article much easier to navigate.
Once the article was up, we ran it through some of our clients, friends, and acquaintances, and received some really good feedback.
So, now we knew it was worth promoting the hell out of it.
We came up with a huge list of all online channels that would appreciate this article:
  1. entrepreneur and startups (hi guys!). The first ended up loving the post, netting us ~600 upboats and a platinum medal. The latter also ended up loving the post, but the mods decided to be assholes and remove it for being “self-promotional.” So, despite the community loving the content, it got axed by the mods. Sad. (Fun fact - this one time we tried to submit another content piece on startups with no company names, no links back to our website, or anything that can be deemed promotional. One of the mods removed it for mentioning a link to Ahrefs. Go figure!)
  2. Hacker News. Tons of founders hang out on HN, so we thought they’d appreciate anything SaaS-related. This netted us around ~200+ upvotes and some awesome feedback (thanks HN!)
  3. Submit on Growth Hackers, Indie Hackers, and all other online marketing communities. We got a bunch of love on Indie Hackers, the rest were quite inactive.
  4. Reach out to all personal connects + clients and ask for a share
  5. Run Facebook/Twitter ads. This didn’t particularly work out too well for us, so we dropped it after 1-2 weeks.
  6. Run a Quuu promotion. If you haven’t heard of Quuu, it’s a platform that matches people who want their content to be shared, with people who want their social media profiles running on 100% auto-pilot. We also got “meh” results here - tons of shares, next to no likes or link clicks.
  7. Promoted in SaaS and marketing Facebook groups. This had awesome results both in terms of traffic, as well as making new friends, AND getting new leads.
  8. Promoted in entrepreneur Slack channels. This worked OK - didn’t net us traffic, but got us some new friends.
  9. Emailed anyone we mentioned in the article and asked for a share. Since we mentioned too many high profile peeps and not enough non-celebs, this didn’t work out too well
  10. Emailed influencers that we thought would like the article / give it a share. They didn’t. We were heart-broken.
And accordingly, created a checklist + distribution sheet with all the websites or emails of people we wanted to ping.
Overall, this netted us around 12,000 page views in total, 15+ leads, 6,000 traffic in just 2 promotion days.
As for SEO results, we got a bunch of links. (I would have added screenshots to all of these results, but don't think this subreddit allows it).
A lot of these are no-follow from Reddit, HackerNews, and other submission websites, but a lot of them are also pretty authentic.
The cool part about this link-building tactic is that people link to you without even asking. You create awesome content that helps people, and you get rewarded with links, shares, and traffic!
And as for the cherry on top, only 2 months after publishing the article, it’s ranking on position #28. We’re expecting it to get to page 1 within the new few months and top 3 within the year.
Step #6 - Interlink Your Pages
One of Google's ranking factors is how long your visitors stick around on your website.
So, you need to encourage users reading ONE article, to read, well, the rest of them (or at least browse around your website). This is done through interlinking.
The idea is that each of your web pages should be linked to and from every other relevant page on your site.
Say, an article on "how to make a resume" could link to (and be linked from) "how to include contact info on a resume," "how to write a cover letter," "what's the difference between a CV and a resume," and so on.
Proper interlinking alone can have a significant impact on your website rankings. NinjaOutreach, for example, managed to improve their organic traffic by 40% through better interlinking alone.
So, how do you do interlinking “right?”
First off, make it a requirement for your writers to link to the rest of your content. Add a clause to your writer guidelines that each article should have 10+ links to your other content pieces.
More often than not, they’ll manage to get 60-70% of interlinking opportunities. To get this to 100%, we usually do bi-annual interlinking runs. Here’s how that works.
Pick an article you want to interlink. Let’s say, for example, an article on 'business process management'.
The goal here is to find as many existing articles on your blog, where ‘business process management’ is mentioned so that we can add a link to the article.
Firstly, Google the keyword ‘business process management’ by doing a Google search on your domain. You can use the following query:
site:yourwebsite.com "keyword"
In our case, that’s:
site:example.com “business process management”
You’ll get a complete list of articles that mention the keyword “business process management.
Now, all you have to do is go through each of these, and make sure that the keyword is hyperlinked to the respective article!
You should also do this for all the synonyms of the keyword for this article. For example, “BPM” is an acronym for business process management, so you’d want to link this article there too.
Step #7 - Track & Improve Your Headline CTRs
Article CTRs play a huge role in determining what ranks or not.
Let’s say your article ranks #4 with a CTR of 15%. Google benchmarks this CTR with the average CTR for the position.
If the average CTR for position #4 is 12%, Google will assume that your article, with a CTR of 15% is of high quality, and will reward you with better rankings.
On the other hand, if the average CTR is 18%, Google will assume that your article isn’t as valuable as other ranking content pieces, and will lower your ranking.
So, it’s important to keep track of your Click Through Rates for all your articles, and when you see something that’s underperforming, you can test different headlines to see if they’ll improve CTR.
Now, you’re probably wondering, how do you figure out what’s the average CTR?
Unfortunately, each search result is different, and there's no one size fits all formula for average CTR.
Over the past few years, Google has been implementing a bunch of different types of search results - featured snippet, QAs, and a lot of other types of search results.
So, depending on how many of these clutter and the search results for your given keyword, you’ll get different average CTRs by position.
Rule of thumb, you can follow these values:
Keep in mind these change a lot depending on your industry, PPC competitiveness, 0-click searches, etc...
Use a scraping tool like Screaming Frog to extract the following data from all your web pages:
Delete all the pages that aren’t meant to rank on Google. Then, head over to Google Search Console and extract the following data for all the web pages:
Add all of this data to a spreadsheet.
Now, check what your competition is doing and use that to come up with new headline ideas. Then, put them in the Title Ideas cell for the respective keyword.
For each keyword, come up with 4-5 different headlines, and implement the (seemingly) best title for each article.
Once you implement the change, insert the date on the Date Implemented column. This will help you keep track of progress.
Then, wait for around 3 - 4 weeks to see what kind of impact this change is going to have on your rankings and CTR.
If the results are not satisfactory, record the results in the respective cells, and implement another test for the following month. Make sure to update the Date Implemented column once again.
Step #8 - Keep Track of Rankings & Make Improvements On-The-Go
You’re never really “done” with SEO - you should always keep track of your rankings and see if there’s any room for improvement.
If you wait for an adequate time-frame after publishing a post (6 months to a year) and you’re still seeing next to no results, then it might be time to investigate.
Here’s what this usually looks like for us:
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​
​
​
...and that's it.
Hope you guys had a good read and learned a thing or two :) HMU if you have any questions.
If you want to read the full version in a more reader-friendly format, you can checkout our SEO process blog post here.
submitted by malchik23 to startups [link] [comments]

india online gambling market video

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